作为收集全国的支持点的网站，更是人们存眷的热门：当局操纵网站宣扬自己的施政纲要，日益成为与苍生交流的直通车；企业操纵网站宣扬自己的笼统，发掘无限商机；小我私家操纵网站揭露特征风貌，建立相互雷同的桥梁。愈来愈多的人欲望具有网站，拓荒收集全国里的一片寰宇。若何设想一个超卓的网站呢？关于这个标题，人们评论辩论的良多，可以也许评论辩论的内容也良多，加之收集技巧的飞速成长，很难提出一个绝对权势巨子和准确的设想思绪，根据曩昔的履历和自己的思绪总结出以下几个思绪：
As a network of support for the web site in the world, but also people concerned hot: the government used website propaganda their platforms, increasingly become the through train communication with the people; Enterprise use website propaganda his image, mining the unlimited business opportunities; Personal use website show individual character style, create each other's bridge of the communication. More and more people wish to have a web site, open up the network in the world of a slice of heaven and earth. How to design a good website? On this question, people to discuss a lot of, can discuss the contents and many, together with the rapid development of network technology, it is difficult to put forward a absolute authority and the correct design idea, based on past experience of his thoughts and summarized the following a few ideas:
一、定位网站的主题和称号(The theme of the website localization and names)
网站的主题也就是网站的题材，北京网站设想开端起首碰着的标题。网站题材光怪陆离,满目琳琅，只需想的到，就可以也许把它制作出来。题材可以也许有不计其数种。这么多题材，若何遴选呢？服从的准绳以下：
The theme of the website is the subject of website, Beijing website design began the first meet problem. Website various themes, full of beautiful things in eyes, as long as wanted, you can take it produced. Subjects can have thousands of kinds of. So many subjects, how to choose? The principles of the following:
1、主题要小而精 网站的最大特点就是新和快，今朝最热门的小我私家主页都是每天更新甚至几小时更新一次。最新的查询造访效果也表现，收集上的"主题站"比"万全站"更受人们爱好，就比如专卖店和百货商铺，假定我需要买某一方面的工具，肯定会遴选专买店。
Subject to small and fine web site that the biggest characteristic of new and faster, at present the most popular personal homepage is updated every day even updated once a few hours. The latest survey result also shows, on the network "theme stand" than "sure-fire stand" more popular, like stores and department stores, and if I need to buy a hand things, will choose only buy store.
2、题材最好是你自己善于也许爱好的内容 兴趣是制作网站的动力，没有热忱，很难设想制作出优异的网站，如许在制作时，才不会感应无聊也许力有未逮。
Is your best subject at or the content of the love interest is *** the power of the web site, no passion, it is difficult to design a good website, so in production, don't feel bored or ambition.
3、题材不要太滥也许目标太高 假定题材曾肯定今后，就可以也许环绕题材给网站起一个名字。网站称号，也是网站设想的一部分，而且是很关键的一个要素。和实际糊口中一样，网站称号是否是邪气，洪亮，易记，对网站的笼统和宣扬推行也有很大影响。我的倡议是：1、称号要正 2、称号要易记 3、称号要有特点 4、要适合SEO、UEO。
Don't abuse or subject matter too high if theme has identified target after, it can be subject to a website on a name. Web site name, is also part of the web design, and it's one of the crucial factors. As in real life, the web site name is upright, loud and clear and easy, of the site's image and promotional also has very big effect. My advice is: 1, the name is 2, to name to want to remember 3, 4, to name a characteristics should be suitable for SEO, UEO.
二、定位网站的CI笼统(The CI website localization image)
所谓CI(corporate identity)，意义是颠末视觉来分歧企业的笼统。一个良好的网站，和实体公司一样，需要整体的笼统包装和设想。准确的，有创意的CI设想，对网站的宣扬推行有事半功倍的成果。具体的做法是：
The so-called CI (corporate identity), meaning through the visual to unified enterprise image. An outstanding website, and entity company, need to be the whole image packaging and design. Accurate, creative CI design, website promotion have twice the result with half the effort. The specific methods:
1、设想网站的标志(logo) 就如同商标一样，标志是你站点特点和内涵的调集表现，瞥见标志就让各人遐想起你的站点。
Web design mark (logo) as trademark, the sign is the characteristic and the connotation of your site embodiment, saw signs so everyone associate with your site.
2、设想网站的范例色采 网站给人的第一印象来自视觉袭击，肯定网站的范例色采是相称主要的一步。提醒一点要留心色采的合理搭配。
Web design standard colour to web site the impression from visual impact, sure web standards is quite important step color. Remind a bit to pay attention to colorific reasonable collocation.
3、设想网站的范例字体 和范例色采一样，范例字体是指用于标志，标题，主菜单的特有字体。
Web design standard font and standard colour, standard font that is used for mark, title, the main menu of the special font.
4、设想网站的宣扬标语 也可以也许说是网站的精力，网站的目标。用一句话甚至一个词来高度归结综合。相似理论糊口中的告白金句。
Web design publicity slogans also say, is the spirit of the site, the goals of the web site. Use a word or even a word to highly generalization. Similar ads gold in actual life sentences.
三、肯定网站的栏目(Determine the column of web site)
设立建设一个网站比如写一篇文章，起重要拟好提纲，文章才干主题明白，层次了了。假定网站结构不了了，目次错杂，内容东一块西一块。效果不但浏览者看得懵懂，自己扩大和维护网站也相称坚苦。网站的题材肯定后，而且搜集和结构了良多相干的资料内容，但若何结构内容才干领受网友们来浏览网站呢？栏目标本质是一个网站的纲目索引，索引应该将网站的主体明白表现出来。一样平常的网站栏目部署要留心以下几方面：
Build a web site like to write an article, the first to draw up the outline, the theme can clear, clear hierarchy. If the structure of the website are not clear, possibly directory, content east a cake of west a piece. The results not only your visitors see more confused, expanded and maintenance of website is difficult. The subject of website is determined, and collect and organize many relevant data content, but how to organize the content to attract users to browse the web site? The essence of the column is a website of the outline of an index, the main body of the site should be clearly displayed. General website column arrangement should pay attention to the following aspects:
1、要紧扣主题(To on track4)
将你的主题按肯定的要领分类并将它们作为网站的主栏目。主题栏目个数在总栏目中要占绝对上风，如许的网站显的专业，主题凸起，苟且给人留下深入印象。
Will your theme according to certain method classification and use them as the Lord of the web column. The number of columns in the overall theme of the column to dominated, such a web site the significant professional, the subject is prominent, easy to give a person leave deep impression.
2、设立比来更新或网站指南栏目
Set up recently updated or website guide columns
设立"比来更新"的栏目，是为了赐顾帮衬常来的访客，让你的主页更有人性化。假定主页内容宏大，层次较多，而又没有站内的搜刮引擎，设置"本站指南"栏目，可以也许匡助初访者疾速找到他们想要的内容。
Set up "recently updated" column is to take care of the visitor often, let your home page is more humane. If your home page content huge, level is more, and no stand inside the search engine, setting, "this site guide" column, can help quickly find they want to symbolise the content.
3、设立可以也许双向交流的栏目例如服装网www.vhao.net论坛t.vhao.net，留言本，邮件列表等，可以也许让浏览者留下他们的信息。
Can set up the column of bilateral exchanges such as BBS, guestbook, mailing list, and can let your visitors leave their information.
4、设立下载或罕见标题回覆栏目
Download or set up the common problems answer columns
收集的特点是信息同享。如在你主页上设置一个资料下载栏目，便于会见者下载所需资料。别的，假定站点常常收到网友关于某方面的标题来信，最好设立一个罕见标题回覆的栏目，既利便了网友，也可以也许节俭自己更多时光。
The characteristics of the network is sharing information. As in your home page set on a material download columns, facilitate visitors download material. In addition, if the site often receive certain aspects of the problem about the letter, the best set up a common problem answer column, which is convenient for the net friend, also can save yourself more time.
四、肯定网站的目次结构(Determine the directory structure of a web site)
网站的目次是指你设立建设网站时建立的目次。例如：在用frontpage98设立建设网站时都默许设立建设了根目次和images(寄存图片)子目次。目次结构的利害，对浏览者来说并没有甚么太大的感觉，然则对付站点本身的上传维护，内容将来的扩大和移植有着主要的影响。上面是设立建设目次结构的一些倡议：
Web directory is to point to a website you when the directory to create. For example: in a web site frontpage98 when the default set up the root directory and images (store pictures) subdirectories. Directory structure is good or bad, it is not for your visitors what too big feeling, but for the site itself upload maintenance, the content of the future expansion and transplantation has important effect. Below is a list of some of the Suggestions established structure:
1、不要将全部文件都寄存在根目次下，会形成文件管理紊乱
Don't put all the files are stored in the root directory, can cause file management confusion
你常常搞不清哪些文件需要编纂和更新，哪些无用的文件可以也许删除，哪些是相干联的文件，影响事变效力。别的，上传速度慢。效劳器一样平常都会为根目次设立建设一个文件索引。当您将全部文件都放在根目次下，那末即使你只上传更新一个文件，效劳器也需要将全部文件再检索一遍，设立建设新的索引文件。很明显，文件量越大，等候的时光也将越长。以是，尽也许裁减根目次的文件寄存数。
You often do not clear which files need to edit and renewal, which useless files can be deleted, which is linked to the file, influence the work efficiency. In addition, upload speed. Server will generally for the root directory to establish a file index. When you put all the files in the root directory, so even if you only upload update a file, server also need to put all the files to retrieval again and create a new index files. Obviously, the greater the amount documents, wait for the time will be the more long. So, as far as possible to reduce the number of storage root directory.
2、按栏目内容设立建设子目次
According to the content column establish subdirectories
子目次的设立建设，起首按主菜单栏目设立建设。例如:企业站点可以也许按公司简介，产品先容，价格，在线定单，反映联系等设立建设照应目次。其他的主要栏目，相似what's new，友谊衔接内容较多，
营销型建网站，需要常常更新的可以也许设立建设自力的子目次。而一些相干性强，不需要常常更新的栏目，例如：关于本站，关于站长，站点履历等可以也许兼并放在一个分歧目次下。全部法式一样平常都寄存在特定目次。例如：CGI法式放在cgi-bin目次。全部需要下载的内容也最好放在一个目次下。
The establishment of the directory, according to the main menu first established columns. For example: enterprise sites may according to company's introduction, product introduction, price, online order, such as the establishment of corresponding feedback contact list. Other secondary columns, similar to what 's new content more, connect, friendship needs to be updated frequently can establish independent subdirectories. And some strong correlation, don't always need to update the columns, for example: about this site, about the webmaster, etc can be combined on site through a unified directory. All the programs are usually stored in specific directory. For example: CGI program in CGI-bin directory. All need to download content also had better be put in a directory.
3、在每个主栏目目次下都设立建设自力的images目次
Each column in the directory is the establishment of an independent images directory
为每个主栏目设立建设一个自力的images目次是最利便管理的。而根目次下的images目次只是用来放首页和一些主要栏目标图片。
Each column for the Lord set up a separate images directory is the most convenient management. And the root directory of the images are just used to put home page directory and some minor column picture.
4、目次的层次不要太深
Directory level not too deep
目次的层次倡议不要超过3层，维护管理利便。
Directory of the proposal is not more than 3 layers level, convenient maintenance and management.
5、不要运用中文目次
Don't use Chinese directory
6、不要运用太长的目次
Don't use a long list
五、肯定网站的链接结构(Sure web link structure)
网站的链接结构是指页面之间互相链接的拓扑结构。它设立建设在目次结构根底之上，但可以也许超过目次。设立建设网站的链接结构有两种基本体例：
Web link structure is to point to page links between the topological structure of each other. It is based in the directory structure basis, but can cross the directory. Website link structure has two basic ways:
1、树状链接结构
Tree link structure
相似DOS的目次结构，首页链接指向一级页面，一级页面链接指向二级页面。如许的链接结构浏览时，一级级进入，一级级加入。利益是层次了了，会见者明白知道自己在甚么位置，不会"迷"路。缺点是浏览效力低，一个栏面前目今的子页面到另外一个栏面前目今的子页面，必须绕经首页。
The directory structure of a similar DOS, home page links to level 1 page, level 1 page links to level 2 pages. This link structure browsing, YiJiJi into, YiJiJi exit. The advantage is a clear and organized, the visitor clear know what position, not "fan" way. Defect is browsing low efficiency, a column of the child pages to another section of the child pages, must by the home page.
2、星状链接结构
Star shaped link structure
相似收集效劳器的链接，每个页面互相之间都设立建设有链接。这类链接结构的利益是浏览利便，随时可以也许抵达自己快乐爱好的页面。缺点是链接太多，苟且使浏览者迷路，搞不清自己在甚么位置，看了几多内容。
Similar web server link, each page have established a link between each other. This link structure is the advantage of browsing convenient, can arrive at any time you like page. Defect is links too much, easy to make browsers get lost, do not clear himself in what position, see how much content.
这两种基本结构都只是幻想体例，在理论的网站设想中，老是将这两种结构混同起来运用，抵达比力幻想的成果。比力好的规划是：首页和一级页面之间用星状链接结构，一级和以下各级页面之间用树状链接结构。
The two basic structure is the ideal way, in the actual web design, will always be the two structures using mixed up, which is the ideal effect. Good plan is: home page and level 1 page with star shaped link between structure, level and at all levels between the page with tree link structure.
六、设想网站的整体风格(The integral style of the web design)
风格(style)是笼统的，是指站点的整体笼统给浏览者的综合感觉。这个"整体笼统"包孕站点的CI(标志，色采，字体，标语)，版面规划，浏览体例，交互性，文字，语气，内容价格，存在乎义，站点荣誉等等诸多要素。若何设立建设网站风格呢？我们可以也许分如许几个步调：
Style (style) is abstract, it is to point to the site's overall image to the visitor's comprehensive experience. The "overall image" includes the site's CI (symbol, colors, fonts, slogans), page layout, browsing way, interactivity, text, tone, content value, the meaning of existence, honor and so on many factors site. How to set up the site style? We can share such several steps:
1、确信风格是设立建设在有价格内容之上 一个网站有风格而没有内容，就比如羊质虎皮一包草，比如一特征格狂妄但却胸无点墨的人。你起首必须包管内容的质量和价格性，这是最基本的。
That style is built on a value on a web site content has no style and content, like embroidered pillow a pack of grass, like a character arrogant but couldn't read. First you must ensure that the quality of the content and value ***, this is the most basic.
2、你需要完全搞清晰自己欲望站点给人的印象是甚么
You need a thorough make clear oneself hope site gives the impression of What?
3、在明白自己的网站印象后，开端勉力设立建设和增强这类印象.
In clear your own web site after impression, began to establish and strengthen this impression.
本文公布发表于北京网站设立建设公司尚品中国http://www.sino-web.net/