企业网站事实差异于专业的 ICP 大要派别网站，不大要也没有需要小而全，每个企业有 本身特定的产品/服务，网站的内容理应环绕企业的核心业务设置。企业网站不应当只是一 个陈设，
营销型网页设计，网站是最有用的营销工具。虽然，只要在网站可以对劲用户需求信息的前提之下， 网站的营销功能才能真正发扬感化。 那末用户需求甚么信息呢？
The enterprise website, after all, different from the professional ICP or web portal, not may also have no necessary to complete, each enterprise has a particular product/service, the content of the web site to the core business around enterprise set up. The enterprise website should not just a decoration, the web site is the most useful marketing tool. Of course, only in the website can meet user needs information under the premise, the web site of the marketing function can really play a role. So the user need what information?
这个结果是网站企图者起重要考虑的，起首必须阐发大要的拜候者有哪些，然后有针对性地企图相干内容，如许才能做到对症下药。一样平常来说，一个企业网站主要的拜候者有几类， 即：直接用户、经销商、装备和原材料供应商、互助者等。前两类拜候者是公司的现有用户和潜伏用户，也是网站内容应当重点对劲的工具。至于供应商，撤除那些具有 B TO B 功能的综合性电子商务网站来说，大多数以信息公布发表为主的企业网站很少顾及到，因此，也不是一样平常企业网站的重点内容。至于互助者，来访的目标不过是领会你公司的新意向，大要北京网站企图程度若何，可否有值得鉴戒的处所，对此，在公布发表有关内容时应当赐与妥当的“抗御”，而不是让互助者一无所获。
This problem is website planners should consider above all, we must first analysis may visitors what, then pertinently design related content, like this can be targeted. Generally speaking, a enterprise web site visitors to the main have a few kinds of, i.e., the direct users, dealers, equipment and raw materials suppliers, competitors, etc. The first two kind of visitors is the company's existing customers and potential customers, also is the web site content should focus on the object of satisfy. As for suppliers, except those who have the comprehensive function B TO B for e-commerce sites, most with information release is the enterprise websites rarely attend TO, and therefore, it is not the average enterprise web site the key content. As for competitors, the purpose of the visit is common to understand your company's new trend, or Beijing website design level how to, whether it is worthwhile for place, to this, release the related content in should give appropriate "to guard against," and not allow competitors to yourselves.
既然公司的现有用户和潜伏用户是网站的重点赐顾帮衬工具，那末就要卖力阐发他们需求甚么信息。以一个电视机消费企业为例，一个用户/潜伏用户拜候某企业网站的目标大抵有几种：看看有甚么新产品、比较差异规格产品的机能和代价、与其他品牌的同类产品举办比较 、 查询当地贩卖商和保修所在等等，如果可以举办网上订购，用户自然也但愿领会与此相干的 信息，比如定货方式、付出手腕、送货时间和用度、退换商品政策等。因此，这些内容该看成为网站的重点。
Since the company's existing customers and potential customers is the focus of the web site take care of objects, then to seriously analyzes what they need information. In a television production enterprise, for example, a user/potential users access to some enterprise web site to roughly several: see what new products, comparing the different specification product performance and price, and other brands of similar products for local comparing, distributor and the warranty address, and so on, if can be online ordering, users are eager to know what nature and the related information, such as order mode, means of payment, delivery time and cost, replacement goods policy, etc. Therefore, the content of the site should be as a key point.
提及来如斯简单，仿佛应当是再晓畅不过的事理，然则，良多网站在内容企图上“跑题” 的征象却常常产生。即使在电子商务已对比发财的美国，企业网站企图不公允的状态也十 分较着，在中国，大要就更显得不敷为怪了。
It is so ***, it seemed to understand but truth, but a lot of the web site in the content design "change the subject to the phenomenon of" but often happen. Even in electronic business is more developed the United States, enterprise web design unreasonable situation also ten points clear in the China, perhaps more appear wonder.
一、 竖立公司笼统，扩大业务宣扬。 包罗公司整体先容，如公司范围、公司布局、公司产品、公司文明、公司理念、运营宗旨、运营目标、价值观、远景企图、公司曾所获得的荣誉、公司此刻在研究的一些新产 品、公司将来的发展趋向、公司的产品或服务所具有的与众差其他特征和市场定位等等。另 外也可附加一些公司的优良服务等等。公司材料不但包括文字材料，也包括一些图片材料，比如公司修建图片，公司员工图片，特殊是公司产品图片等等，使得公司更真切，更具有说 服力地展此刻客户面前。尽大要让客户对公司领会的更周全，更详实。
A, set up the company image, expand business propaganda. Includes company general introduction, such as the company size, the company structure, the products of the company, the company culture and concept, management tenet, objectives, values, a vision, the company ever honor, the company is now in the research of some of the new products, the company the future trend of development, the company's product or service has the characteristics of the different and market positioning, etc. Another may be added to the high quality service and so on some companies. The company material include not only text material, also contain some pictures information, such as company buildings pictures, the employee of the company image, especially the company product pictures, etc, make the company more lifelike, has said to serve more customers show before in force. As far as possible let customers for the company know more comprehensive, more detailed.
二、 汇合客户回声，增强客户服务。经过过程公司的网站 ，可以竖立统一的材料发送和给与系统，增强了平安性、稳固性、及时*，包管客户的优点。进步了服务质量，并能以一种疾速、方便的方式供应公司及其产品 的信息和客户所需的服务。应用进步前辈的传布扩大手腕，增大公司的用户数量。大大进步了商务通信速度，扩大了通道的功能。拉近了公司与客户的距离，增强了与客户的干系。公司可全天候 24 小时地服务我们的客户 ，与我们的客户坚持售后接洽，聆听客户定见，回答客户 常常提出的结果，并可以及时的收到客户各类回声信息，赶早创造结果、办理结果。
Second, collect customer feedback and strengthen customer service. Through the company's website, can establish unified material sending and receiving system, enhance the security, stability, timely *, ensure that the interests of its clients. Improve the quality of service, and in a fast, convenient way to provide the company and its products information and customer services required. The application of advanced communication extension means, increase the number of users of the company. Greatly improving the business communications speed, expanded the function of the channel. Close the distance of the corporation and clients, and enhance the relations with customers. The company can be a full 24 hours to service our customers, and our customers to stay after contact, listen to the customers' opinions, answer customers often questions, and can in time of all kinds of feedback information received from customers, early detection and solve problems.
三、 网上市场查询访问，睁开汇合营销。 经过过程网站完成延长推出新产品和翻开新市场的周期阿姨公司的产品贩卖举止，最大程度对劲客户需求，以达到开辟市场、增加红利的目标。公司将本身的产品信息及经销商信息公布发表在网站上，各客户根据气象可乞求插手该公司的SEO网站优化，也可直接经过过程网站定单系统向公 司下贩卖定单；公司收到定单后对其举办确认，然后为客户供应材料。睁开UEO营销型网站扶植的内容 主要有：1、产品信息：将公司贩卖的材料在网站举办宣扬先容，并根据产品布局举办分类，以利于客户查阅购买,。2、客户信息：主要用于汇合和办理贩卖客户的相干信息，便于对客 户的保举和跟进，以增进公司的贩卖举止。3、 贩卖定单：完成公司和客户之间贩卖定单的 网上提交及办理。4、 经销商信息：将公司贩卖业务办公室及主要经销商的德律风、所在、传真、业务人员姓名、担负领域或产品项目发布在网站上，以增进贩卖。
Three, online market research, and develop the network marketing. Through the website realize shorten introducing new products and new market open the cycle of the products of the company are aunt sales activities, satisfy customer demand to achieve market, and increase the purpose of profit. The company will own product information and distributor information published on the Internet, the customer can apply to join according to the circumstances of the company SEO site optimization, may also directly through the website to public order system under the company sales order; The company to receive the order after the confirm, and then to provide information. In UEO marketing type website construction is the main content of: 1, product information: will the company sales of material in the website introduced propaganda, according to the product classification structure, so as to help the customer buy access. 2, the customer information: mainly used to collect and manage the sales customer information, and is convenient for guest of jehu and follow the recommendation, to promote the company's sales activities. 3, sales order: to achieve the company and customers of sales order between submitted online and management. 4, distributor information: will the company's sales office and the main distributor's phone number and address, fax, business personnel responsible for the area's name, or product project posted on the web site, in order to promote sales.
四、 竖立信息数据库，实验电子商务。 竖立公司完整的信息数据库，一个对内，一个对外。对内，在公司内最大限制的达到对信息本钱的应用和同享，举办对信息的生存、搜刮、检察、再应用等；对外，让客户尽大要多的领会公司性子和业务特征，将信息举办分类，便于客户搜刮和检察。别的，拜候者经过过程 网站领会公司的材料，如果有定阅的意向，可以在线提交材料定单，办理者可以根据前提查 看、检索、办理定单，并回声到营销部分，及时的与制定定单的客户获得接洽，完成简单的电子商务。
Four, set up information database, the implementation of the electronic commerce. Set up complete information database, a internally, a foreign. Internally, the maximum reach in the company of information in the use of resources and sharing, the information preservation, search, view, reuse, etc.; Foreign, let the customer as much understand the nature and business characteristics, the information classification, facilitate customer search and check. In addition, visitors through the web site to see company information, if have the intent of the subscription, can submit information online order, managers can according to the condition check see, the retrieval, the management order, and feedback to the Marketing Department, timely and make the order to contact the customer, and realize the *** electronic business.
五、直接完成汇合贩卖 好的企业网站不但对企业的笼统是一个优越的宣扬，同时可以帮助企业的贩卖，以致可以经过过程汇合直接帮忙企业完成产品的贩卖。
Five, direct sales network of good corporate website not only for the image of enterprise is a good propaganda, and can assist enterprise sales, or even through the network directly help enterprises to realize the sale of the product.
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