企业网站建树方案的目标
The purpose of enterprise website builds a scheme
1. 企业北京网站建树方案的筹谋重要目标在于，可以也许经过过程网站首页，公司简介，产品效劳信息，让客户清晰领会公司产品和效劳信息情况。
Company Beijing website construction scheme of the main purpose is to, through the website home page, company profile, products and services, allows customers to understand the company products and services information.
2. 网站栏目清晰了了，网站自己就是效劳企业，为企业带来宣扬。栏目之间的设定都是在效劳于若何让网站更吸取客户，更能捉住客户心思，利便用户浏览网站而设定制作。
Website column is clear, the site itself is the service enterprises, for enterprises to bring publicity. Between columns set are in service to how to make the site more to attract customers, can seize the customer psychology, is convenient for the user to browse the site and set production.
3. 筹谋方案还可以也许反应出网站框架设想可否合理，估计可以也许抵达甚么结果，和前期网站推行事变布置。
Planning scheme can also reflect the website frame design is reasonable, is expected to be able to achieve any effect, and the later website promotion job arrangement.
企业网站建树方案背景管理系统设想框架
Enterprise website backstage management system frame design of construction scheme
(1) 网站背景需要中止开端设想，为了利便运用者更新网站产品信息也许效劳信息，因为企业的产品也许效劳在继承的增进和美满，以是为了利便用户运用，
网站定制，背景需要为客户搭建一个管理平台，产品和产品分类增进，删除，修改等功能。
( 1) the need for preliminary design of Web site background, in order to facilitate users to update the site information or service information, for the enterprise's product or the service continued to increase and improve, so to facilitate the users, the background needed to build a customer management platform, product and product categories to increase, delete, modify the functions of.
(2) 在线留言和网站通知布告：经过过程在线留言可以也许方面建树于客户之间相反的序言，良多企业网站疏忽这点。网站通知布告可以也许在第一时光内关照客户企业新品的公布和企业近期静态，如许，当自己有新产品推出的时辰，老是会第一时光关照到这些客户，也是进步客户效劳质量的一种手腕。
( 2) online message as well as the website announcement: through online messages can be set up to customers to communicate, a lot of enterprise website to neglect it. The website announced the first time tell the customer enterprise new product release and recent trends, such as their own, a new product launch time, always the first notice to the customer, but also improve the quality of customer service as a means of.
企业网站建树方案的内容
The contents of the construction scheme of enterprise website
一、建树网站前的市场阐发
Construction site before the market analysis
1、相干行业的市场是如何的,市场有甚么样的特点，可否可以也许在互联网上睁开公司业务。
Related industry market is the market how, what kind of characteristics, whether on the Internet business.
2、市场重要合作者阐发，合作敌手上彀情况及其网站筹谋、功能感化。
The market analysis of main competitors, competitors to get on the Internet and website planning, functional role.
3、公司本身前提阐发、公司概略、市场上风，可以也许操纵网站提升哪些合作力，建树网站的才能(用度、妙技、人力等)。
Company oneself condition analysis, company profiles, market advantages, can use the site construction site promotion what competition ability, ability ( cost, technology, manpower).
二、建树网站目标及功能定位
Construction site purpose and function orientation
1、为甚么要建树网站，是为了建树企业笼统，宣扬产品，中止电子商务，照样建树行业性网站？是企业的基本需要照样市场开辟的延长？
Why should a website, is to establish a corporate image, promotional products, electronic commerce, or the establishment of industry website? Enterprises are the basic needs or marketing extension?
2、整合公司资源，肯定网站功能。根据公司的需要和方案，肯定网站的功能范例：
Integrate corporate resources, determine the site functions. According to the company's needs and plans, determine the functionality of the site types:
企业型网站、利用型网站、商业型网站(行业型网站)、电子商务型网站；企业网站又分为企业笼统型、产品宣扬型、UEO营销型网站建树、客户效劳型、电子商务型等。
Enterprise website, website, website of business ( industry website ), electronic commerce website; website is divided into corporate image, product promotion, UEO marketing website, customer service, e-commerce etc..
3、根据网站功能，肯定网站应抵达的目标感化。
According to the website function, determining the site should meet the objective function.
4、企业内部网(intranet)的建树情况和网站的可扩大性。
Intranet ( intranet ) building and site of scalability.
三、网站妙技措置方案?
Web technical solution?
1、采用自建效劳器，照样租用双线假造主机。
Using HTTP file server, or hire a virtual hosting.
2、遴选操纵系统，用window2000/nt照样unix,linux。阐发投入本钱、功能、开辟、不乱性和平安性等。
Choice of operating system, using window2000/nt or UNIX, linux. Analysis of investment cost, function, development, stability and security.
3、采用模板自助建站、建站套餐照样个性化开辟。
Using the template, self-help Station set or personalized development.
4、网站平安性门径，防黑、防病毒方案(如果采用假造主机，则该项由专业公司代庖)。
Site security measures, hacker, virus protection program ( if using a virtual host, the study by the Professional Company. ).
5、遴选甚么样的静态法式及相应数据库。如法式asp、jsp、php；数据库sql、access、oracle等。
The choice of what kind of dynamic process and the corresponding database. Procedures such as ASP, JSP, PHP; SQL, access, Oracle database.
四、网站内容及完成体例
Website content and realization way
1、根据网站的目标肯定网站的布局导航。
According to the site to determine the site navigation structure.
一样平常企业型网站应包罗：公司简介、企业静态、产品引见、客户效劳、联系体例、在线留言等基本内容。更多内容如：罕见成就、营销收集、招贤纳士、在线打扮论坛t.vhao.net、英文版等等。
General business website should include: company profile, business trends, products, customer service, contact information, such as online message contents. More content such as : common questions, marketing network, careers, online forum, English version and so on.
2、根据网站的目标及内容肯定网站整合功能。
According to the website of the objective and content of determining the site integration function.
如flash领导页、会员系统、网上购物系统、在线付出、问卷查询造访系统、在线付出、信息搜刮查询系统、流量统计系统等。
As of flash intros, membership system, online shopping system, online payment, online payment system, questionnaire survey, information search query system, traffic statistics system.
3、肯定网站的布局导航中的每个频道的子栏目。
Determining the site structure navigation in each channel columns.
如公司简介中可以也许包罗：总裁致词、睁开过程、企业文明、核心上风、出产基地、科技研发、合作同伴、重要客户、客户评价等；客户效劳可以也许包罗：效劳热线、效劳大旨、效劳项目等。
If the company can include: speech of president, development, enterprise culture, core strengths, production base, R & D, partners, customers, customer evaluation; customer service can include: service hotline, service purpose, service project.
4、肯定网站内容的完成体例。
Determining the site content realization way.
如产品中心运用静态法式数据库照样静态页面；营销收集是采用列表体例照样舆图显现。
Products such as the center to use dynamic program database or static page; marketing network is the use of a list or map display.
五、网页设想(Webpage design)
1、网页设想美术设想哀求，网页美术设想一样平常要与企业全体笼统分歧，要切合企业ci标准。要注意网页色采、图片的利用及版面筹谋，坚持网页的全体分歧性。
Webpage design and art design, webpage art design generally and enterprise overall image, to meet the enterprises CI specification. Attention should be paid to the webpage, picture color application and page layout plan, keep the webpage of the overall consistency.
2、在新妙技的采用上要思量重要目标拜候群体的散布地域、年岁阶级、收集速度、浏览风俗等。
In the adoption of new technology to consider the main target audience of geographical distribution, age class, network speed, reading habits.
3、拟定网页改版方案，如半年到一年时光中止较大范围改版等。
Making webpage revision program, such as a half year to one year time large scale correcting.
六、用度预算(Expense budget)
1、 企业建站用度的开端预算
The cost of the preliminary budget
一样平常根据企业的范围、建站的目标、上级的核准而定。
According to the general enterprise's scale, the goal of building a station, superior's approval and.
2、 专业建站公司供应具体的功能形貌及报价，企业中止性价比研究。
Professional website to provide detailed description of the function and price, cost of enterprises.
3、 网站的价格从几千元到十几万元不等。如果消弭模板式自助建站(一般认为企业的网站不管巨细，必须有排他性，如果一模一样对企业笼统的影响极大)和牟取暴利的身分，网站建树的用度一样平常与功能哀求是成反比的。
Website price from a few thousand dollars to several hundreds of thousands yuan. If we exclude the template type self-help (usually that of enterprise website regardless of size, must have exclusive, if follow the same pattern of the corporate image of great ) and profiteering factors, website construction cost and function requirement is proportional to.
七、网站维护(Website maintenance)
1、效劳器及相干软硬件的维护，对能够显现的成就中止评价，拟定相应时光。
Servers and related hardware and software maintenance, some problems that need to be assessed, developed in response to the time.
2、数据库维护，有用地操纵数据是网站维护的告急,内容，是以数据库的维护要遭到正视。
Database maintenance, effective use of data is the important content of the web site maintenance, database maintenance to attention.
3、内容的更新、调剂、SEO网站优化等。
Content update, adjustment, SEO website optimization.
4、拟定相干网站维护的规则，将网站维护轨制化、标准化。
Make website maintenance requirements, the website maintenance system to change, standardization.
5、解释：静态信息的维护一般由企业布置相应职员中止在线的更新管理；静态信息(即没用静态法式数据库撑持)可由专业公司中止维护。
Note: dynamic information maintenance usually consists of enterprise arrangement corresponding personnel online update management; static information (i.e., no dynamic program database support) by Professional Company for maintenance.
八、网站测试(Site test)
网站公布前要中止详细周密的测试，以包管一般浏览和运用。重要测试内容：
Website to conduct careful testing, in order to ensure the normal browsing and use. Main test content:
1、笔墨、图片可否有毛病。
Text, pictures, whether there is error.
2、法式及数据库测试。
The procedures and database test.
3、链接可否有毛病。
Link error.
4、效劳器不乱性、平安性。
Server stability, safety.
5、网页兼容性测试，如浏览器、显现器。
Webpage compatibility testing, such as a browser, display.
九、网站公布与推行(Web publishing and promotion)
1、网站测试后中止公布的公关，告白举止。
Site test after the release PR, advertising activities.
2、搜刮引掣挂号等。
Search engine registration.
本文公布于北京网站建树公司尚品中国http://www.sino-web.net/