企业网站扶植方案的目标
The purpose of enterprise website builds a scheme
1. 企业北京网站扶植方案的筹谋主要目标在于，可以也许经过网站首页，公司简介，产品效劳信息，
网站定制，让客户清晰熟习公司产品和效劳信息情况。
Company Beijing website construction scheme of the main purpose is to, through the website home page, company profile, products and services, allows customers to understand the company products and services information.
2. 网站栏目清晰清楚明了，网站自己就是效劳企业，为企业带来宣扬。栏目之间的设定都是在效劳于若何让网站更吸收客户，更能捉住客户心思，利便用户浏览网站而设定制作。
Website column is clear, the site itself is the service enterprises, for enterprises to bring publicity. Between columns set are in service to how to make the site more to attract customers, can seize the customer psychology, is convenient for the user to browse the site and set production.
3. 筹谋方案还可以也许反应出网站框架假想可否公允，估计可以也许达到甚么结果，和后期网站推行工作放置。
Planning scheme can also reflect the website frame design is reasonable, is expected to be able to achieve any effect, and the later website promotion job arrangement.
企业网站扶植方案背景办理系统假想框架
Enterprise website backstage management system frame design of construction scheme
(1) 网站背景必要遏制开端假想，为了利便应用者更新网站产品信息或效劳信息，因为企业的产品或效劳在赓续的增进和完善，以是为了利便用户应用，背景必要为客户搭建一个办理平台，产品和产品分类增进，删除，批改等功用。
( 1) the need for preliminary design of Web site background, in order to facilitate users to update the site information or service information, for the enterprise's product or the service continued to increase and improve, so to facilitate the users, the background needed to build a customer management platform, product and product categories to increase, delete, modify the functions of.
(2) 在线留言和网站公告：经过在线留言可以也许方面建立于客户之间沟通的前言，良多企业网站疏忽这点。网站公告可以也许在第一时辰内呈文客户企业新品的公布和企业近期静态，如许，当自己有新产品推出的时辰，老是会第一时辰告诉到这些客户，也是进步客户效劳质量的一种手腕。
( 2) online message as well as the website announcement: through online messages can be set up to customers to communicate, a lot of enterprise website to neglect it. The website announced the first time tell the customer enterprise new product release and recent trends, such as their own, a new product launch time, always the first notice to the customer, but also improve the quality of customer service as a means of.
企业网站扶植方案的内容
The contents of the construction scheme of enterprise website
一、扶植网站前的市场分解
Construction site before the market analysis
1、相干行业的市场是如何的,市场有甚么样的特点，可否可以也许在互联网上睁开公司业务。
Related industry market is the market how, what kind of characteristics, whether on the Internet business.
2、市场主要互助者分解，互助敌手上彀情况及其网站筹谋、功用感化。
The market analysis of main competitors, competitors to get on the Internet and website planning, functional role.
3、公司本身前提分解、公司概略、市场上风，可以也许行使网站提升哪些互助力，扶植网站的才能(用度、技巧、人力等)。
Company oneself condition analysis, company profiles, market advantages, can use the site construction site promotion what competition ability, ability ( cost, technology, manpower).
二、扶植网站目标及功用定位
Construction site purpose and function orientation
1、为甚么要建立网站，是为了建立企业笼统，宣扬产品，遏制电子商务，照样建立行业性网站？是企业的底子必要照样市场开辟的延长？
Why should a website, is to establish a corporate image, promotional products, electronic commerce, or the establishment of industry website? Enterprises are the basic needs or marketing extension?
2、整合公司本钱，断定网站功用。根据公司的必要和方案，断定网站的功用范例：
Integrate corporate resources, determine the site functions. According to the company's needs and plans, determine the functionality of the site types:
企业型网站、运用型网站、商业型网站(行业型网站)、电子商务型网站；企业网站又分为企业笼统型、产品宣扬型、UEO营销型网站扶植、客户效劳型、电子商务型等。
Enterprise website, website, website of business ( industry website ), electronic commerce website; website is divided into corporate image, product promotion, UEO marketing website, customer service, e-commerce etc..
3、根据网站功用，断定网站应达到的目标感化。
According to the website function, determining the site should meet the objective function.
4、企业内部网(intranet)的扶植情况和网站的可扩大性。
Intranet ( intranet ) building and site of scalability.
三、网站技巧办理方案?
Web technical solution?
1、采用自建效劳器，照样租用双线假造主机。
Using HTTP file server, or hire a virtual hosting.
2、遴选操纵系统，用window2000/nt照样unix,linux。分解投入本钱、功用、开辟、稳固性和平安性等。
Choice of operating system, using window2000/nt or UNIX, linux. Analysis of investment cost, function, development, stability and security.
3、采用模板自助建站、建站套餐照样特征化开辟。
Using the template, self-help Station set or personalized development.
4、网站平安性举措，防黑、防病毒方案(如果采用假造主机，则该项由专业公司代庖)。
Site security measures, hacker, virus protection program ( if using a virtual host, the study by the Professional Company. ).
5、遴选甚么样的静态法式及相应数据库。如法式asp、jsp、php；数据库sql、access、oracle等。
The choice of what kind of dynamic process and the corresponding database. Procedures such as ASP, JSP, PHP; SQL, access, Oracle database.
四、网站内容及完成体式格局
Website content and realization way
1、根据网站的目标断定网站的布局导航。
According to the site to determine the site navigation structure.
一样平常企业型网站应包罗：公司简介、企业静态、产品引见、客户效劳、联合体式格局、在线留言等底子内容。更多内容如：罕见标题问题、营销搜集、招贤纳士、在线打扮论坛t.vhao.net、英文版等等。
General business website should include: company profile, business trends, products, customer service, contact information, such as online message contents. More content such as : common questions, marketing network, careers, online forum, English version and so on.
2、根据网站的目标及内容断定网站整合功用。
According to the website of the objective and content of determining the site integration function.
如flash引导页、会员系统、网上购物系统、在线付出、问卷查询访问系统、在线付出、信息搜刮查询系统、流量统计系统等。
As of flash intros, membership system, online shopping system, online payment, online payment system, questionnaire survey, information search query system, traffic statistics system.
3、断定网站的布局导航中的每个频道的子栏目。
Determining the site structure navigation in each channel columns.
如公司简介中可以也许包罗：总裁致词、睁开历程、企业文明、核心上风、临盆基地、科技研发、互助火伴、主要客户、客户评价等；客户效劳可以也许包罗：效劳热线、效劳目标、效劳项目等。
If the company can include: speech of president, development, enterprise culture, core strengths, production base, R & D, partners, customers, customer evaluation; customer service can include: service hotline, service purpose, service project.
4、断定网站内容的完成体式格局。
Determining the site content realization way.
如产品中心应用静态法式数据库照样静态页面；营销搜集是采用列表体式格局照样舆图展示。
Products such as the center to use dynamic program database or static page; marketing network is the use of a list or map display.
五、网页假想(Webpage design)
1、网页假想美术假想央求，网页美术假想一样平常要与企业团体笼统齐截，要符合企业ci标准。要留意网页色采、图片的运用及版面筹谋，坚持网页的团体齐截性。
Webpage design and art design, webpage art design generally and enterprise overall image, to meet the enterprises CI specification. Attention should be paid to the webpage, picture color application and page layout plan, keep the webpage of the overall consistency.
2、在新技巧的采用上要考虑主要目标会见群体的散布地域、年事阶级、搜集速度、浏览习气等。
In the adoption of new technology to consider the main target audience of geographical distribution, age class, network speed, reading habits.
3、订定网页改版方案，如半年到一年时辰遏制较大范围改版等。
Making webpage revision program, such as a half year to one year time large scale correcting.
六、用度预算(Expense budget)
1、 企业建站用度的开端预算
The cost of the preliminary budget
一样平常根据企业的范围、建站的目标、上级的赞成而定。
According to the general enterprise's scale, the goal of building a station, superior's approval and.
2、 专业建站公司供应具体的功用形貌及报价，企业遏制性价比研究。
Professional website to provide detailed description of the function and price, cost of enterprises.
3、 网站的价格从几千元到十几万元不等。如果清扫模板式自助建站(平日认为企业的网站不管巨细，必须有排他性，如果陈旧见解对企业笼统的影响极大)和牟取暴利的要素，网站扶植的用度一样平常与功用央求是成反比的。
Website price from a few thousand dollars to several hundreds of thousands yuan. If we exclude the template type self-help (usually that of enterprise website regardless of size, must have exclusive, if follow the same pattern of the corporate image of great ) and profiteering factors, website construction cost and function requirement is proportional to.
七、网站护卫(Website maintenance)
1、效劳器及相干软硬件的护卫，对能够泛起的标题问题遏制评价，订定相应时辰。
Servers and related hardware and software maintenance, some problems that need to be assessed, developed in response to the time.
2、数据库护卫，有用地行使数据是网站护卫的主要内容，是以数据库的护卫要遭到正视。
Database maintenance, effective use of data is the important content of the web site maintenance, database maintenance to attention.
3、内容的更新、调剂、SEO网站优化等。
Content update, adjustment, SEO website optimization.
4、订定相干网站护卫的规则，将网站护卫轨制化、标准化。
Make website maintenance requirements, the website maintenance system to change, standardization.
5、说明：静态信息的护卫平日由企业放置相应职员遏制在线的更新办理；静态信息(即没用静态法式数据库支持)可由专业公司遏制护卫。
Note: dynamic information maintenance usually consists of enterprise arrangement corresponding personnel online update management; static information (i.e., no dynamic program database support) by Professional Company for maintenance.
八、网站测试(Site test)
网站公布前要遏制过细精密的测试，以包管一般浏览和应用。主要测试内容：
Website to conduct careful testing, in order to ensure the normal browsing and use. Main test content:
1、笔墨、图片可否有毛病。
Text, pictures, whether there is error.
2、法式及数据库测试。
The procedures and database test.
3、链接可否有毛病。
Link error.
4、效劳器稳固性、平安性。
Server stability, safety.
5、网页兼容性测试，如浏览器、表现器。
Webpage compatibility testing, such as a browser, display.
九、网站公布与推行(Web publishing and promotion)
1、网站测试后遏制公布的公关，告白活动。
Site test after the release PR, advertising activities.
2、搜刮引掣挂号等。
Search engine registration.
本文公布于北京网站扶植公司尚品中国http://www.sino-web.net/