当SEO屌丝们兴庆自己终于可以或许脱节苦逼的SEO膂力活时，却不知一场更大的休息性麋集苦逼活正在向他们袭来，内容营销究竟有多苦逼？
When SEO gigantic loser are Xingqing you can finally get rid of misery SEO physical, but a more labor intensive forced to live in their hit, content marketing how bitter?
起首我们晓得内容营销(content marketing)是指不需要做告白或做采购就能使客户获得信息、理解信息、并促进信息交流的营销方式。它首要经由过程博客、变乱营销、***、视频和图片供给方针市场合需要的信息，而不是依赖采购行话。光光“不依赖采购行话”这几个字就比SEO网站扶植的漫天推行看起来美好多了，但是实际却是如许的：
First of all we know content marketing (content marketing) is not required to advertise or promote can enable customers to obtain information, understand the information, and to promote the exchange of information marketing. It provides the main target market needed information through the blog, event marketing, white ***s, videos and pictures, rather than relying on marketing jargon. Light "does not rely on sales pitch" this a few word than SEO website promotion looked pretty much everywhere, but the truth is it:
1. 时候不敷用(There is not enough time)
内容营销包孕发明、构造、分享内容的进程，在整顿好内容后你会找个平台宣布，而且得是个优良的平台，通俗博客、 微博、WP、贴吧、服装论坛t.vhao.net是笔墨内容的首选，视频的话更合适变乱营销，但不是你宣布后他人就会趋附者众的来围观，宣布今后SEO时代的推行一样都不会少，你需要你的文章发到更多博客、WP、贴吧、服装论坛t.vhao.net……而且由于内容营销的“直接营销”性，你发了良多跟直接营销型网站扶植不相干的器材，要发几许才能让潜伏买家(的购置,举动)遭到领导呢?假如不是大企业，你会认为时候周期让你耗不起。
Content marketing including process found, organization, sharing, tidying up after you will find a platform to release, but it is an excellent platform, blog, WP, in general, micro-blog post bar, the forum is the preferred text, video words more suitable for the event marketing, but don't you release after the others will scramble for the crowd, after the release of extended SEO periods are not like, you need your article to more blog, forum, post bar, WP...... And because the content marketing "indirect marketing", you made a lot of direct marketing is not related with the type of website construction of things, to how much to let potential buyers (purchase) guided? If it weren't for a large enterprise, you will feel that you can't afford the time period.
也就是说SEO时代你的时候专注在推行上，但内容营销内容既要花时候搞内容，又要花时候推行，而且内容营销推行的进程方针不甚认识打听，你总会认为缺时候。
That is to say SEO you time to focus on promotion, but the content marketing content should take the time to engage in content, but also take the time to promotion, and marketing process goal is not clear, you will always feel the lack of time.
2. 贫乏原创和高质量内容让人头疼(The lack of originality and high quality content to let a person headache)
今朝我们看到混得比照好的原创和高质量内容包孕一些创业者的博客、微博，就IT界来说，好比海内月光博客、李开复的博客、木瓜挪动的微博，外洋的paulgraham.com。内容上要么分享创业故事，好的项目、要么分享深切的看法，而后者的请求更高，一小我私家假如不是从业者不可能就能把行业的各种看破，以是还需向各个细分范畴的人士约稿或转载。
Now we see mixed original and high-quality content better including some entrepreneurs, micro-blog blog, IT sector, such as domestic Moonlight blog, Li Kaifu's blog, papaya mobile micro-blog, foreign paulgraham.com. The content or share business stories, good projects, or to share insights, and the latter is more demanding, if a person is not practitioners may not can put all through the industry, so we need to the various segments of the manuscripts or reproduced.
相对而言，SEO的方针就简略良多，他们的方针就是在链接被收录今后，经由过程环节字、Bookmark、PR、WP、批评、交流链接、服装论坛t.vhao.net各种方式增添外链，从而提高网站权重和在搜刮引擎的排名。
Relatively speaking, the goal of SEO is much ***r, their goal is to be included in the link, increase the chain by keyword, Bookmark, PR, WP, comments, links, forum in various ways, so as to improve the site weight and ranking in the search engines.
3. 不晓得若何统计内容营销的效果
Do not know how the statistical content marketing effect
内容营销的计谋是经由过程你出现的内容，潜伏买家(的购置,举动)遭到领导，并终极斟酌让你成为他潜伏的计谋伙伴。”这类领导力若何考量?有何具体表现?当产品获得购置,后你从那里去统计?
Content marketing strategy is presented through your content, potential buyers (purchase) guided, and finally consider you as his potential strategic partner." This leads to consideration? What specific performance? When the product is obtained after you buy from where the statistics?
SEO时代发生购置,的链接用Google Analytics等对象可以或许切确统计出来单的搜刮“环节字”、哪一个链接、谁人页面来了几许单，而且SEO的某个周期的效果可以或许用其在搜刮引擎的排名来权衡，天天你都可以或许在引擎里输入各个环节字看页面排名上升没，这类切确性是今朝内容营销没法供给的。
SEO period, buy links using Google tools such as Analytics can be precisely calculated single search "keyword", which link, the page number to the single, and a cycle of SEO effect can be used in the search engine ranking to measure, every day you can input the keywords in the engine. See page the rankings without, this accuracy is currently unable to provide content marketing.
4. 贫乏优良写手
The lack of good writers
此地方说的写手并不是所说的“五毛党”，跟SEO时代的软文写手有很大辨别。不论企业或小我私家在举止中偶然辰需要雇佣必定的收集内容写手，一方面可以或许借助见地魁首的影响力;其它也可以或许为用户供给优良的内容。但是优良的写手在那里?是那些有从业阅历、切身阅历、有说服力的人，你要获得这些资本，钱和社会干系一样都不克不及少，你有如许的才能么?
Here writers are not said "five hair party", has the very big difference with the era of the SEO soft Wen writers. Whether business or personal activities sometimes need to hire some web content writers, one can use opinion leaders influence; also can provide good content for the user. But where is the outstanding writer? Are those who have working experience, experience, convincing people, you want to get these resources, money and social relations as cannot little, you have this ability?
5. 光微博内容营销要重视的就有6点
Light micro-blog content marketing should have 6 points
现在我们落实到具体内容营销的情况中来，眼下博客、微博、微信、视频、变乱营销等平台中，你会挑选相对传布速率较快的微博平台，但是来看看光微博内容营销就要重视的几点吧：1) 社会化媒体对话不是对着你的粉丝大呼 2)每次专注一个方式的微博 3)视频、图片、投票等方式真的有用吗?4)根据时候定点宣布真的首要吗?5)批评/转发/粉丝数 真的是铁打不动的KPI吗?6)不尊敬原创，无节操转发。
Now we implement the specific content marketing environment, at the moment, micro-blog blog, micro message, video, events marketing platform, you will choose the relative spread faster micro-blog platform, but to see some light micro-blog content marketing should pay attention to it: 1) social media dialogue was not directed at you fans shouted 2) each focus on one form of micro-blog 3) video, pictures, voting and other forms of effective really? 4) according to the time point post really important? 5) comments / forward / number of fans really iron fixed KPI? 6) do not respect the original, unchastity forwarding.
这只是一个微博平台， 而且还没斟酌此平台用户重视力聚集和微博数目过重大，苟且被覆没的负面特点，假如真的比及内容营销见效的那天，你要做几许使命量?这是个未知数!
This is a micro-blog platform, but also did not consider the number of this platform user distraction and micro-blog too large, negative characteristic is easy to lose, if you wait until the day of marketing force, you have to do much work? This is an unknown!
末了，从宏观来说，营销多年一向是靠自动推行、到处撒网、方针认识打听取胜，不会由于内容营销来了就可以或许转为 “愿者上钩、精耕细作、由于领导力而发生购置,“，之前TNW的撰稿者AARON GINN在一篇文章中已提到当下“最好的产品不需要营销已成谬论”，即就是最好的手艺营销官也没法回避，以是内容营销相对SEO营销就是既要质量又要数目的更大型休息麋集型工业，它不会轻松只会加倍苦逼。
Finally, from a macro point of view, marketing for many years has been on active promotion, everywhere, clear goals to win, not because of content marketing coming to "take the bait, intensive and meticulous farming, because the guiding force to generate buy", before the TNW writer AARON GINN in an article has mentioned the "best the product does not need marketing has become a fallacy", even the best technology marketing officer can escape, so the content marketing relative SEO marketing is not only to the quality and quantity of the large labor intensive industry, it will not be easy will only more misery.