1、记住：你能掌控的时间是无限的
Remember: you can control the time is limited
我仅仅用4秒钟就能欣赏完平时的页面，是以，你没有足够的时间吸收用户并让他们继续欣赏你的网站。也就是说你应只管精确的描写你计划的网站是关于甚么的。假如它需要让欣赏者花费更多的时间去弄领略此网站建立是关于甚么的，他将放弃并分开。
I only use 4 seconds to read ordinary page, therefore, you do not have enough time to attract customers and keep them browsing your site. That is to say you should as far as possible the accurate description of your web design is about what. If it needs to let visitors spend more time to understand this website is about, he will give up and leave.
2、记住：用户是略读页面
Remember: the user is skimming the page
当你进入一个房间时，你不会详细的看每样器械的外表。起首你会留意房子内里人或物的形状，你环顾全部房子，然后找令你敢兴味的器械。在第一次欣赏网站的时间也会产生近似的事儿，欣赏者或用户起首是大体欣赏一下。这就需要你引诱用户去你想要让他们去的地方。它能够是个上岸按钮、更多内容按钮、或博客文章等等。
When you enter a room, you will not see concrete everything looks. First you will pay attention to the house of a person or thing is, you scan the room, then find that interests you. A similar thing when first visit to the website will also, visitor or user it first browse. This requires you to guide users to go where you want to let them go. It can be a login button, button, or more blog, etc..
3、网站的左上角是最显着的位置
Site of the upper left corner is the most obvious
这是各人公认的究竟。首要原因是各人都是用这类风俗体式格局来念书读文章的(从左上角的位置起头)，别的早期的网站和应用软件也是基于此方法举行计划开辟的。我们每每会把LOGO放在左上角，如许是很好的。然则思索一下参加一个或两个其他的元素在这个位置让它看起来更显着(注册的链接、搜刮的表单、口号等)。
It is well known fact. The main reason is that everyone is used to read books and articles that way (starting from the left corner), in addition to the early web sites and applications were designed that way. We often put LOGO at the top left corner, so is very good. But think about adding one or two other elements in the position to make it more prominent (login link, the search form, slogan).
4、认识“F”构造
The "F" structure
一些视觉跟踪调查研讨证实，用户欣赏网站的视觉门路近似于字母“F”型。最顶部的位置老是能被看到，两头地区唯一一半被看到，再往下只要右边一部门能被看到。当你在计划营销型网站建立时间不晓得将一个内容块放到社么位置的时间，
网站开发，你可以去思索一下这一因素。
Some visual tracking research proof, the users browse the web site visual line like the letter "F". The top most position can always be seen, middle area half seen, then only the left part can be seen. When you are in the construction design and marketing type site do not know when will a content block time in what position, you can consider this factor.
5、认识用户疏忽甚么
Learn what users ignore
用户都是对告白置若罔闻的。他们风俗于疏忽图片告白和笔墨告白。避免计划的器械看上去像告白，同时，用户也会疏忽大块的笔墨地区。没有人有时间(更确切的说是耐烦！)去浏览***的笔墨，他们仅仅是认识页面文章的粗心。
Users are ad to pay no heed. They learned to ignore image ads and text ads. Avoid anything that looks like an advertisement, at the same time, the user can ignore large blocks of text. No people have time (more precisely, patience!) To read large text, they are just to get a general idea of the page.
6、笔墨和图片
Text and pictures
一个风趣的究竟是。笔墨比那些绝妙的图片更可以获得留意！假如你想向你的用户转达信息，我发起你应用大的口号笔墨来代替那些很炫的头部图片……
One interesting fact is that. The text can be more than those wonderful pictures get attention! If you want to convey to your user information, I suggest you use a large slogan instead of cool head......
7、用计划元向来吸收留意
Design elements to attract attention
来吸收留意的好的元素是笔墨口号，行动纲要的按钮(每每用亮色调)，分红1-2-3级，或就是一个通俗的列表……
To attract the attention of good elements are text slogans, action buttons (usually using bright colors), divided into class 1-2-3, or an ordinary list......
假如你在写一篇很长的文章，很首要的一件事变就是你要去找小题目。小题目比其他的内容轻易获得存眷。应用适当的题目，经由进程这简朴的步调向用户论述这篇文章的主题。
If you wrote a long article, one of the most important things are headings. Small title other than the content easy to get attention. Use the appropriate title, the subject of this article to the user through the *** steps.
8、笔墨花样
Text format
适当的笔墨花样的编排更故意于浏览。不要忧郁应用过量的段落、加粗、斜体、援用、下划线或字母大小写……它们都可以让笔墨块更有视觉冲击力。固然，你也需要用花样化夸大一些你以为很首要的笔墨或句子，这些可以引诱你的读者浏览完全文。
The appropriate text formatting more intended to read. Don't be afraid to use write paragraphs, bold, italic, underline, reference or letter size much...... They can make the text block more visual impact. Of course, you also need to be formatted with the emphasis on some do you think very important words or sentences, which can guide your reader through the article.
9、应用简练图片
Use concise picture
我前面曾经说起过用户对告白是置若罔闻的。当你在计划进程中应用到图片时，要确保它们不要芜杂、使人憎恶或不被领略。大部门人感到看芜杂、颜色花哨的图片是比力费劲儿的。图片应当简练、易领略的。
I already mentioned that the user is to pay no heed to the advertisement. When you use the pictures in the design process, to ensure that they don't clutter, hate or don't understand. Most people feel look cluttered, colorful pictures is more difficult. The picture should be concise, easy to understand.
你应用人的面部图片更轻易惹起用户的留意，尤其当图片人物的眼睛盯着用户。固然你也可以用眼光的标的目的来引诱用户存眷某一个标的目的。
You use the human face image is more likely to cause the attention of the user, especially when the image characters of eyes staring at the user. Of course, you can also use the gaze direction to guide users to focus on one direction.
10、应用留白
The use of white space
应用留白可以给某些元素更多的可视空间，假如某元素与边距或其它元素太近就轻易被搅浑，那就需要给它留点呼吸的空间。尤其在笔墨与笔墨内容之间。
Visual spatial use whitespace can give some element more, if a certain element and the margins or other elements too close to be confusing, it would need to leave some breathing space to it. Especially in the text.