网站的内容和外链没有题目，就把题目归于百度的“误杀”其实不安妥，本着为客户处置题目的目的，我们对网站的建站法式、代码停止反省，发明一个很轻易让人轻忽的题目：这个网站接纳了模板建站，固然外面经由了相比优异的盘算，然则其网站代码属于间接复制，也就是我们常说的模板站，同质化相比严峻，简略的讲就是网上实在有不计其数个一样的网站，百度就不会快乐喜爱如许的网站。
The content and the web site of the chain is no problem, the problem to Baidu "manslaughter" is not appropriate, solve the problem for the customer's purpose, we site program, code on the site inspection, found a very easy to ignore the problem: the site uses a template site, although through the surface of the design good, but the site code is copied directly, is what we often say that the template station, serious homogenization, simply to say that online there are tens of thousands of the same site, Baidu will not like this site.
鉴于如许的景象，就很有须要分享一些企业网站扶植的罕见误区，稀奇是网站扶植的起头阶段，这里就需要对模板建站、自助建站和本性化定制网站停止细心解释。
In view of this phenomenon, it is necessary to share some common misunderstandings of enterprise website construction, especially in the initial stages of construction site, there is need for template site, self-help and personalized website in detail.
模板建站的弊病
Disadvantages of the establishment of the template
假如站在客户的角度，模板站就是一个带有褒义的词，形容一个网站低质劣造，以是通俗企业很少会在明了模板建站弊病的时刻，去挑选如许的体式格局停止建站。关于模板建站，可以或许看一下这方面的要点剖析：
If you stand in the customer point of view, the template station is a pejorative term to describe a web site, low quality, so the general enterprise rarely when see template site defects, to choose this way station. A template site, can look at the key points of this analysis:
1、 模板建站之以是流行，价钱低廉相对不是首要缘由。
The template site is vogue, low price is not the main reason.
2、 客户误以为模板站就是网站扶植的简略单纯流程
The customer thought *** process template site is website construction
3、 模板建站所谓的不计其数个模板，实在是同一个模板的分歧外型，本质上彀站代码雷同
A template template site tens of thousands of so-called, is different form the same template, essentially the same site code
4、 大部分模板都是网上间接下载的，风险大、不平安
Most templates are directly online download, risk is big, not safe
5、 模板建站同质化严峻，不利于SEO优化
The template site the homogenization of serious, is not conducive to SEO optimization
笔者总结出模板建站市场炽热的缘由：客户在不理解网站扶植的情况下，
营销型网站建设，误以为或被建站公司营业职员所误导，挑选了这类简略而又省钱的建站情势，客户的本质是愿望有一个高质量网站，而非“模板站”。
The author summarizes the reason template site market fiery: customers do not understand the construction site conditions, mistaken or misled by the site of the company business personnel, choose this kind of *** and economical construction model, the customer is the essence of hope have a high quality site, rather than "template station".
被强调了的自助建站
Exaggerated self-help
随着模板建站的弊病逐步显现出来，一种新的网站扶植情势涌现：会打字就会建站。自助建站通俗依托自身开辟的网站法式，让客户自身动手停止简略的网站建造，就像打造自身的博客、轻博客网站一样便利。每个建站公司的自助建站常常接纳分歧的建站体系，这略微改善了模板建站的同质化题目。
With the shortcomings of the establishment of the template gradually revealed, the emergence of a new website construction mode will be typing site. Establishment of self-help generally rely on themselves to the development of web applications, to allow customers to yourself a *** website production, like to build their own blog, microblogging site as easy. Each site of the company is often the self-help Station system different, this slightly modified the homogenization problem for the establishment of the template.
自助建站依赖于办事商的手艺，企业可以或许轻松具有自身动手DIY的网站，不需要自身治理办事器，也不需要停止盘算，功效多、费钱少、性价比高。
Establishment of self-help depend on the service provider technology, enterprises can easily have their own DIY site, does not need the management server, also do not need to design, multiple functions, less expensive, high performance price ratio.
固然，有长处也一样有缺点。
Of course, there are advantages also have defects.
1、网站节制权无穷定，通俗自助建站有哄骗年限，到期以后不在续费，网站的数据就会被清空。
Site control is limited, the general establishment of self-help use fixed number of year, after the expiration of the website not renew, the data will be empty.
2、没有自力空间，拜访速率慢。
No independent space, slow access speed.
3、网站收录情况较差，依赖于自身高质量的内容
The website included poor, rely on high quality content
4、简略的操纵是以就义掉高端的盘算气势派头为条件的，只能挑选固有的模板
Simple operation is to design the sacrifice of high-end as the premise, can only choose template
5、理想自助建站的用度要远远高于一次性付费建站。
Practical self-help fee is much higher than the one-time charge station.
本性化定制网站的误区
Misunderstanding of personalized website
吐槽完模板建站和自助建站，再来批评一下某些所谓的高端本性化定制网站。笔者完全赞同企业挑选本性化定制网站，也倡导有气力的企业或有互联网认识的企业挑选定制网站的情势。然则本性化定制网站其实不是你说是，他就是的，需要尤为注意：
End end template site and self-help, to criticize some so-called high-end customized website. I entirely approve of enterprises choose personalized website, also advocate to have the strength enterprise or Internet consciousness enterprises choose Custom Web form. But customized sites are not you say yes, he is particularly noted, need:
1、 一些网站定制仅仅是增添了页面盘算，然则代码仍旧模板化。纯洁属于模板建站的晋级版本。
Some custom website just increases the page design, but the code is still template. Upgraded version of pure belong to the establishment of the template.
2、 没有本性化网站筹谋计划，何来本性化网站扶植?本性化定制网站必须有呼应的网站筹谋计划，这个计划可以或许由企业自身供应，也可以或许由建站公司完成，或专业机构出具的。
No personalized web site planning scheme, where individual website construction? Personalized website must have the corresponding web site planning scheme, this scheme can be provided by the enterprises themselves, also can be completed by the site of the company, or issued by professional organizations.
3、 定制网站是根据客户请求停止的网站开辟，包括从新筹谋、计划誊写、从新盘算、从新功效开辟。省略任何一个步调，都不属于定制网站。
Custom website Web site development according to customer requirements, including the re planning, proposal writing, re design, re development. Omitting any one step, do not belong to the custom web site.
总结：
Summary:
企业网站的目的无疑都是愿望赢利或品牌塑造，倡议哄骗营销型网站扶植，然则一旦企业在建站进程挑选了不幻想的建站公司，就会对网站和互联网市场落空兴致，这一点从不计其数个已荒芜了的企业网站身上就可以或许看的出。
The enterprise website objective is to make or brand, recommend the use of marketing type website construction, but if companies choose not ideal site company site in the process, will lose interest in the site and the Internet market, this point from the tens of thousands of a ruined enterprise on the site can see.