当SEO屌丝们兴庆本人终于可以解脱苦逼的SEO膂力活时，却不知一场更大的休息性麋集苦逼活正在向他们袭来，
高端网页设计，内容营销究竟有多苦逼？
When SEO gigantic loser are Xingqing you can finally get rid of misery SEO physical, but a more labor intensive forced to live in their hit, content marketing how bitter?
起首我们晓得内容营销(content marketing)是指不需求做告白或做采购就能使客户获得信息、体会信息、并增长信息互换的营销体例。它次要经由进程博客、事宜营销、***、视频和图片供给方针市场合需求的信息，而不是依托采购行话。光光“不依托采购行话”这几个字就比SEO网站建立的漫天推行看起来美好多了，然则究竟却是如许的：
First of all we know content marketing (content marketing) is not required to advertise or promote can enable customers to obtain information, understand the information, and to promote the exchange of information marketing. It provides the main target market needed information through the blog, event marketing, white ***s, videos and pictures, rather than relying on marketing jargon. Light "does not rely on sales pitch" this a few word than SEO website promotion looked pretty much everywhere, but the truth is it:
1. 时光不敷用(There is not enough time)
内容营销包孕发明、构造、分享内容的进程，在整顿好内容后你会找个平台宣布，而且得是个良好的平台，平凡博客、 微博、WP、贴吧、服装论坛t.vhao.net是笔墨内容的首选，视频的话更合适事宜营销，但不是你宣布后他人就会趋附者众的来围观，宣布以后SEO时代的推行一样都不会少，你需求你的文章发到更多博客、WP、贴吧、服装论坛t.vhao.net……而且因为内容营销的“直接营销”性，你发了很多跟直接营销型网站建立不相干的器械，要发若干才气让潜伏买家(的购置举动)遭到领导呢?假如不是大企业，你会觉得时光周期让你耗不起。
Content marketing including process found, organization, sharing, tidying up after you will find a platform to release, but it is an excellent platform, blog, WP, in general, micro-blog post bar, the forum is the preferred text, video words more suitable for the event marketing, but don't you release after the others will scramble for the crowd, after the release of extended SEO periods are not like, you need your article to more blog, forum, post bar, WP...... And because the content marketing "indirect marketing", you made a lot of direct marketing is not related with the type of website construction of things, to how much to let potential buyers (purchase) guided? If it weren't for a large enterprise, you will feel that you can't afford the time period.
也就是说SEO时代你的时光专注在推行上，但内容营销内容既要花时光搞内容，又要花时光推行，而且内容营销推行的进程方针不甚分明，你总会觉得缺时光。
That is to say SEO you time to focus on promotion, but the content marketing content should take the time to engage in content, but also take the time to promotion, and marketing process goal is not clear, you will always feel the lack of time.
2. 贫乏原创和高品德内容让人头疼(The lack of originality and high quality content to let a person headache)
现在我们看到混得对照好的原创和高品德内容包孕一些创业者的博客、微博，就IT界来说，好比海内月光博客、李开复的博客、木瓜挪动的微博，外洋的paulgraham.com。内容上要末分享创业故事，好的项目、要末分享深刻的见解，而后者的请求更高，一小我假如不是从业者不成能就能把行业的各种看破，以是还需向各个细分范畴的人士约稿或转载。
Now we see mixed original and high-quality content better including some entrepreneurs, micro-blog blog, IT sector, such as domestic Moonlight blog, Li Kaifu's blog, papaya mobile micro-blog, foreign paulgraham.com. The content or share business stories, good projects, or to share insights, and the latter is more demanding, if a person is not practitioners may not can put all through the industry, so we need to the various segments of the manuscripts or reproduced.
相对而言，SEO的方针就简略很多，他们的方针就是在链接被收录以后，经由进程要害字、Bookmark、PR、WP、批评、互换链接、服装论坛t.vhao.net各种体例增加外链，从而提高网站权重和在搜刮引擎的排名。
Relatively speaking, the goal of SEO is much ***r, their goal is to be included in the link, increase the chain by keyword, Bookmark, PR, WP, comments, links, forum in various ways, so as to improve the site weight and ranking in the search engines.
3. 不晓得若何统计内容营销的效果
Do not know how the statistical content marketing effect
内容营销的计谋是经由进程你显现的内容，潜伏买家(的购置举动)遭到领导，并终极思索让你成为他潜伏的计谋伙伴。”这类领导力若何考量?有何具体施展阐发,?当产品获得购置后你从那里去统计?
Content marketing strategy is presented through your content, potential buyers (purchase) guided, and finally consider you as his potential strategic partner." This leads to consideration? What specific performance? When the product is obtained after you buy from where the statistics?
SEO时代发生购置的链接用Google Analytics等对象可以正确统计出来单的搜刮“要害字”、哪一个链接、谁人页面来了若干单，而且SEO的某个周期的效果可以用其在搜刮引擎的排名来权衡，天天你都可以在引擎里输入各个要害字看页面排名上升没，这类正确性是现在内容营销没法供给的。
SEO period, buy links using Google tools such as Analytics can be precisely calculated single search "keyword", which link, the page number to the single, and a cycle of SEO effect can be used in the search engine ranking to measure, every day you can input the keywords in the engine. See page the rankings without, this accuracy is currently unable to provide content marketing.
4. 贫乏良好写手
The lack of good writers
此地方说的写手并不是所说的“五毛党”，跟SEO时代的软文写手有很大辨别。不论企业或小我在举动中偶然间需求雇佣必定的收集内容写手，一方面可以借助定见魁首的影响力;其它也可认为用户供给良好的内容。然则良好的写手在那里?是那些有从业履历、切身履历、有说服力的人，你要获得这些资本，钱和社会干系一样都不克不及少，你有如许的本领么?
Here writers are not said "five hair party", has the very big difference with the era of the SEO soft Wen writers. Whether business or personal activities sometimes need to hire some web content writers, one can use opinion leaders influence; also can provide good content for the user. But where is the outstanding writer? Are those who have working experience, experience, convincing people, you want to get these resources, money and social relations as cannot little, you have this ability?
5. 光微博内容营销要重视的就有6点
Light micro-blog content marketing should have 6 points
此刻我们落实到具体内容营销的情况中来，眼下博客、微博、微信、视频、事宜营销等平台中，你会挑选相对传播速率较快的微博平台，然则来看看光微博内容营销就要重视的几点吧：1) 社会化媒体对话不是对着你的粉丝大呼 2)每次专注一个情势的微博 3)视频、图片、投票等情势真的有用吗?4)根据时光定点宣布真的次要吗?5)批评/转发/粉丝数 真的是铁打不动的KPI吗?6)不恭敬原创，无节操转发。
Now we implement the specific content marketing environment, at the moment, micro-blog blog, micro message, video, events marketing platform, you will choose the relative spread faster micro-blog platform, but to see some light micro-blog content marketing should pay attention to it: 1) social media dialogue was not directed at you fans shouted 2) each focus on one form of micro-blog 3) video, pictures, voting and other forms of effective really? 4) according to the time point post really important? 5) comments / forward / number of fans really iron fixed KPI? 6) do not respect the original, unchastity forwarding.
这只是一个微博平台， 而且还没思索此平台用户重视力离散和微博数目过重大，随意马虎被吞没的负面特点，假如真的比及内容营销见效的那天，你要做若干工作量?这是个未知数!
This is a micro-blog platform, but also did not consider the number of this platform user distraction and micro-blog too large, negative characteristic is easy to lose, if you wait until the day of marketing force, you have to do much work? This is an unknown!
末了，从宏观来说，营销多年一向是靠自动推行、各处撒网、方针分明取胜，不会因为内容营销来了就可以转为 “愿者上钩、精耕细作、因为领导力而发生购置“，之前TNW的撰稿者AARON GINN在一篇文章中曾提到当下“最好的产品不需求营销已成谬论”，即就是最好的手艺营销官也没法躲避，以是内容营销相对SEO营销就是既要质量又要数目的更大型休息麋集型家当，它不会轻松只会愈加苦逼。
Finally, from a macro point of view, marketing for many years has been on active promotion, everywhere, clear goals to win, not because of content marketing coming to "take the bait, intensive and meticulous farming, because the guiding force to generate buy", before the TNW writer AARON GINN in an article has mentioned the "best the product does not need marketing has become a fallacy", even the best technology marketing officer can escape, so the content marketing relative SEO marketing is not only to the quality and quantity of the large labor intensive industry, it will not be easy will only more misery.