1、零碎性准绳。
The principle of system.
同时供给设想计划。设想实行单元应充分领会企业文明和企业机构及管理信息等基础状况，对营销目标、行业协作状况、产品特色、用户需求步履和网站履行运营等基础结果等要素融入到网站扶植计划中。
At the same time provide design scheme. Design units should fully understand the basic situation of the enterprise culture and the enterprise organization and management of information, the goal of marketing, the industry competition situation, product characteristics, user demand behavior and website promotion operation basic elements into the website construction scheme.
2、完好性准绳。
Integrity principle.
企业网站是企业在互联网上的运营场所，该当为用户供给完好的信息和任事：网站的基础要素公允、完好;网站的内容周全、有效;网站的任事和服从合用、随便;营销型网站扶植与网站运营保护跟尾并供给支持。
Enterprise website is a place of business enterprises on the Internet, should provide complete information and services for users: the basic elements of the reasonable, complete website; website content comprehensive, effective and applicable function; service, web site to facilitate; marketing type website construction and website operation maintenance of cohesion and provide support.
3、简略性准绳。
The principle of simplicity.
在保证网站基础要素完好的条件下，
高端网页制作，尽量裁汰不相关的内容、图片和多媒体文件等，使得用户以尽量少的点击次数和尽量短的功夫得到必要的信息和任事。
In order to ensure the basic elements of a complete website, reduce as far as possible not related content, pictures and multimedia files, allows the user to as few clicks and the shortest possible time to obtain the required information and services.
4、适应性准绳。
Adaptive principle.
企业网站的服从、内容、任事和展现形势等必要适应不息变动的收集营销情况，网站应具有延续性和可扩展性。
Need to function, content, service and form of enterprise website to adapt to network marketing environment changes unceasingly, the website should have continuity and scalability.
5、友爱性准绳。
Friendly principle.
网站扶植的友爱性包罗三个方面：对用户友爱——知足用户需求、得到用户信任;对收集情况友爱——合适搜刮引擎检索、便于堆集收集营销成本;对运营者友爱——网站便于管理保护、进步工作效能。
Friendly website construction includes three aspects: user friendly -- to meet the needs of users, get the user trust; on the network environment friendly -- for search engine retrieval, easy to accumulate network marketing resources; efficiency of operator friendly -- site easy to management and maintenance, improve.