来日诰日我们只讲一个网站建筑层面，不讲谋划层面。事实必要哪几方人员的合营我们才能做出一个优秀的网站呢？起首给大家界说一下优秀的网站，第一是能符合搜索引擎优化的。第二是能让用户赏心都雅的。第三是能带来买卖停业的。关于中小企业网站来讲能做到这三点足能够说是一个优秀的网站了，像这类网站我们一样泛泛管它叫营销型网站。
Today we speak only a web site production level, management level and does not speak the. What need to cooperate with which people can we make a good website? Firstly, to define outstanding website, the first is to conform to the search engine optimization. The second is to allow the user to pleasing. Third is to bring the transaction. For small and medium-sized enterprises website can do this three foot can be said to be an excellent web site, like this kind of site we usually call it marketing website.
真实我感到许多老板包括许多建站公司都不如何邃晓甚么叫营销型网站和企业官网。营销型网站是能带来买卖停业的，而企业官网是显现文化的。比如你去看遐想，海尔，华为的网站，标准的一屏半，这类网站不承担销售的任务，只是显现一些企业文化，公布一些企业音讯或新品上市，这些功能我们管它叫企业官方网站。
In fact, I feel many bosses including many site didn't understand what is marketing website and the enterprise website. Marketing type website can bring about trading, enterprise website is the display of culture. For example, you look at Lenovo, Haier, Huawei website, a screen semi standard, this site does not bear the sales task, just show some of the enterprise culture, the release of some enterprise news or new listing, these functions we call it enterprise official website.
虽然我们必要做的是能赢利的，能产生买卖停业的，能一看就能让用户心动的营销型网站。我们起首要界说分明甚么是营销型网站我们才晓得要哪些人员到场建筑。起首要高端大气上层次，以是美工是必须的，但作为这个网站的操作者SEOer你必必要站在营销的角度上推敲这些标题问题。你是必要谐和这一切的人的，以是SEO网站优化人员必必要有产物司理的思惟哈。
Of course we need to do is to make money, can produce trade, can can see marketing website allows users to Heartbeat. We first have to define clearly what is the marketing type site we know what the personnel involved in the production of. First of all to high-end atmospheric grade, so art is a must, but the operator SEOer as the site you have to stand to consider these issues in the marketing point of view. You need to coordinate all the people, so the SEO website optimization personnel must have a product manager thought ha.
营销型网站真实其实不是在营销性上，而是在需求上。需求才是刚性的，而营销只是如虎添翼的器械。你先要研讨你的产物，研讨你的用户，你的合作敌手，你的行业。一样泛泛SEO人员很难有这个本领，一样泛泛客服懂客户，产物建筑者懂产物，老板懂行业和合作敌手，包括也懂产物和客户。一样泛泛老板都没工夫或工夫少，有些标题问题只能问停业(客服)或产物的建筑者。
Marketing type site is not in marketing, but in demand. Demand is rigid, but the marketing is just the icing on the cake. You need to study your product, your customers, your competitors, your industry. General SEO staff is very difficult to have the ability to understand the general customers, customer service, product makers understand the product, the boss know the industry and competitors, including also understand the product and customer. The boss had no time or less time, some of the problems can only ask the business (service) or product maker.
然后按照这个产物的需求的主要度从上而下的中断排版，以是SEOer一定要会画草图。当你获得了产物常识和客户需求的时辰你就画草图中断筹划，然后交给美工，美工做完今后就是步调员的事了，最少百度站长平台里那些邃晓说到的身分不克不及扣分，代码要精简，翻开速率要快，能紧缩的最好紧缩，页面太长就给与延时加载等等这些细节都要跟网站建筑者说分明，因为许多做网站的人都不懂SEO，虽然假设碰着一个很懂SEO的人那你就能够省许多口水了。
Then according to the important degree from the demand of this product of the layout, so the SEOer must be able to sketch. When you get the product knowledge and customer demand you sketch layout, and then to the designer, programmer art is finished, at least Baidu Webmaster Platform who clearly says factors can not be penalized, the code to streamline, open speed fast, the best compression to compression, the page is too long delay loading and so on these details to web producers say clearly, because a lot of people do not understand SEO, of course, if there is a SEO understand that you can save a lot of slobber.
这些工作都做完今后一样泛泛就是你和你老板合营美满网站的细节，一样泛泛我创造老板都是很懂营销的，而且它除SEO以外美工和代码空间以外，它懂一切的器械。只需一个懂产物，懂客户，懂合作敌手的，懂行业的人材能做出一个优秀的网站。甚至能够做出一个在同业中最优秀的网站出来。
After these things are done in general is that you and your boss to improve the details of the website, I found that the boss is very understand marketing, but in addition to the SEO art and code space, it understands all things. There is only one understand product, understand the customer, understand competitors, understand industry man can make a good website. We can even make a most excellent peers in the site out of.
这点我在目前这家公司感受特别深化，我们老板对这块很垂青。在刚开端做网站的时辰我们想参考一下同业的，竟然没创造一个看的上眼的。厥后就在气焰派头和美工方面参考了一下别的行业我们看到好的网站。厥后的排版和案牍包括营销性的标题问题都是我们老板亲身想出来的。这个网站用时一个月都没有做出来，虽然时期也因为老板忙延迟了些工夫。但这个网站真的就是这个行业里不论是美工仍是营销性需求我信任都是做的最好的。
I'm now in this company feel particularly impressed, we attach great importance to the boss. At the beginning of the site we wish to refer to peer, didn't find a look at the. Later on in the style of art and reference to the other industries we see good website. Later, layout and copy including marketing title we are the boss personally think out. The site lasted one month did not come out, of course, because the boss is busy during the delay time. But this site is really this industry whether it is art or marketing demand I believe are the best.
虽然这统统都是基于我们理性的判断，市场和用户的需求是络续变的。后期我们手里有了数据今后，因为我们不但做SEO，也做竞价的。手里有了数据今后我们还会络续中断改良，比如经过进程热力求，
品牌网页制作，经过进程用户的扫瞄轨迹来络续改良我们的网站。这又说到网站谋划去了，在这里说这么一嘴是想见告大家网站是必要与时俱进的，而不是我看到许多网站一做出来就是这个模样，尔后历来就没变化过，真不晓得如许的网站哪来合作力。
Of course, all of this is our rational judgments based on, the demand of the market and users are constantly changing. Then we have the data, because we not only do SEO, do the bidding. Armed with the data we will continue to improve, such as through the heat map, the user browsing path to continuously improve our website. When it comes to the website operation, here say a mouth to let you website is the need of advancing with the times, not I see many websites do it is like this, and never changed, I really do not know such a site where competitiveness.
最初总结一下一个优秀的网站必要哪些人的合营：
Finally with an excellent website needs what people:
第一是美工，最好是有筹划思惟的美工，如许你会制止许多脑细胞灭亡去帮它找素材。
The first is the art, it is best to have the design thinking of art, so that you can avoid a lot of brain cell death to help it find material.
第二要找到懂产物的人。
Second to find people who understand the product.
第三懂客户的人，客服或停业。第四懂合作敌手和行业的人，一样泛泛这活只需老板才能做的到。
Third understand the customer, customer service or business. Fourth understand the competitors and the industry, generally the only boss can do to live.
第五，网站建筑者，最好是懂SEO的人。
Fifth, web producer, who is the best person SEO.
而SEOer就是必要去谐和这些人的人，这些器械你不必要全懂，但你一定要能有判断好坏的才能。这不禁又让我想到SEO不随意马虎，真是操着CEO的心，拿着卖白菜的人为，向SEOer致敬。盼望大家看完这篇文章今后对建筑一个优秀的网站有一个方向，而不是一古脑儿把网站建树这事全权交给收集公司。
And SEOer is needed to coordinate these people, these things you don't need to know all, but you must have the ability to judge. This can not help but let me think of SEO is not easy, it is a CEO heart, take selling Chinese cabbage wages, salute to SEOer. Hope everyone reading this article to make a good website there is a direction, not altogether builds the website that assigned to the network company.