用户是网站运营的核心零碎，随着各大搜刮引擎对算法的严酷请求，搜索引擎优化优化的协作力也慢慢增大，要想克服协作敌手，网站的站内盘算也成为协作的核心气力。用户究竟需要甚么样的站点，如何的站点盘算才干满意用户的需求，站长不防换个角度去考虑，假想本人是搜刮用户，找到契合用户体验的盘算理念。
The user is the core system of the website operation, with the strict requirements of each big search engine on the SEO optimization algorithm, the competitiveness is gradually increasing, in order to beat the competition, the design of the site has also become the core power of competition. What kind of site to the needs of users, the site design to meet the needs of users, owners do not prevent change an angle to think, if you are users search, find the design idea of the user experience.
网站制作的理念应当是以客户为尺度，而不是一味的服从盘算者的喜好，实际证实常常依照盘算者盘算的网站，其实不克不及被用户所承受，更不克不及被搜刮引擎蜘蛛所承受，盘算者除要斟酌网页的基础架构、笔墨布局、颜色婚配等，还要斟酌到网站元素是不是能让用户有恬静的体验。
Website design philosophy should be the customer standards, rather than blindly follow the preferences of the designer, designers often proved according to the site, and can not be accepted by the user, but can not be accepted by the search engine spiders, designers should not only consider the webpage of the basic framework, text layout, color matching, but also considering the elements of a web site is to allow the user to have a comfortable experience.
盘算理念要分身用户和蜘蛛
The design concept to both the user and the spider
站内盘算让用户能利便的浏览内容，导航盘算情势可以也许在最短的工夫内找到内容，用户进入网站后可利便的找到资讯内容，或可直接购置产品，如许的营销型网站建立理念看上去是很契合用户体验的。但常常实际并不是如斯，很多网站盘算能满意客户的需求，
高端做网站，蜘蛛却不克不及通俗的抓取，成就如许的网站招致不克不及与蜘蛛相连，不克不及和蜘蛛带来的客户更好的打仗，招致网站跳出率高。对付搜刮引擎喜好的网站，网站的关头词布局都是很有层次的，用户常常搜刮的关头词可以也许安排主页布局，依照此来逆推网页的主次。二者分身的网页盘算才干算上是恬静的用户体验。
The station design so that users can easily browse content, navigation design pattern can be found in the most short time, after the user to access the site can easily find information content, or direct purchase products, such a marketing type website construction idea seems to be very much in line with the user experience. But that is not the case, a lot of web design can meet the needs of customers, the spider is not normal to grab, results of this website which could not be connected with spiders and spider, cannot bring better customer contact, causing the site jump out rate is high. For the search engines like the website, web site keywords layout is very level, users often search keywords can be placed the homepage layout, according to the inverse of the primary and secondary webpage. Webpage design can both calculate is comfortable user experience.
盘算理念要分身内链建立
The design concept to construction of the inner chain
在搜刮引擎外链建立不容易获得时，站内优化美满成为盘算的首要目的，从前的站长优化是主动的从站外添加链接，导入链接是可添加网站权重，但站内链接也是遭到搜刮引擎正视的，盘算网站是分身到站内的内链布局，可使网站全体获得搜刮引擎的承认，给网站设立建立利便、片面的导航链接、使每个页面离首页的间隔不逾越5次点击，页面之间组成网状的布局。网站底部不成贫乏的是网站舆图页面，将一切的页面分类列出来，利便蜘蛛对网站布局的抓取，
让搜刮引擎和用户更利便的对内页举行检索。
In the search engine chain construction is not easy to gain, in the station optimization improvement has been the main design target, the webmaster optimization previously is positive from the station to add links, links can increase website weight, but the station link is affected by search engine, web site design is to take into account the chain layout station, can make the whole site for search engine recognition, establishing a convenient, comprehensive navigation links to websites, so that each page is not more than 5 clicks away from home in the distance, reticulation structure between pages. The site at the bottom of the essential is the site map page, page classification of all listed, convenient spiders crawl the site structure,
Let the search engine and users to more easily on the inside page retrieval.
盘算代码要对搜刮引擎友爱
Design code for search engine friendly
运用CSS盘算摒弃框架的网站，对搜刮引擎来说友爱度更高，在css网页中我们要将题目的签用H标签来标注，现在很多盘算者对H标签的正视度不敷，经由历程H标签可以也许掌握页面首要的题目，很认识打听明晰的告知蜘蛛网页的主关头词。盘算者在对页面URL地点盘算时，最好是盘算成静态页面，静态页面会使蜘蛛望而止步，因而很难在搜刮引擎上获得呼应排名，静态的URL地点更运用蜘蛛抓取，也运用用户对地点的记忆。
Using CSS to design the abandon framework sites, to the search engine friendly degrees higher in CSS webpage, we will use H tags to mark the title tag, now many designers of H tags and insufficient attention to, control the page important title can pass the H label, very clearly told the Lord keywords spider webpage. Designers in the design of the page address of the URL, the best is designed as static pages, dynamic pages can make the spider away, so it is difficult to obtain the corresponding ranking in the search engines, URL static address by spiders crawl, also use the user to address memory.
企业营销型网站在对产品页面的盘算上，常常不克不及很好的分身用户和搜刮引擎，图片和flash展示的产品也许会更契合用户的体验，但是对搜刮引擎来说却是很难抓取到的内容，以是对必须运用flash的页面，可给页面添加flash的纯笔墨版网页，并衔接到原本的flash页面。对付产品导航链接到内页的导航，尽可能不要直接运用图片导航，假设为了分身用户和蜘蛛可同时添加图片和笔墨锚文本导航。
Enterprise marketing type site in the design of the product page, often can not be good both users and search engines, pictures and flash display products may be more in line with the user experience, but it is to the search engine is hard to grab the content, so you must use the flash page, can be added to the flash page pure text version of webpage, and connection to the original flash page. For the navigation links to the inside pages of navigation, try not to directly use image navigation, if in order to both the user and the spider can also add pictures and text anchor text navigation.
新的搜索引擎优化优化期间下，站长需要举行换位考虑，不但需考虑如何的站点契合用户体验，也要换位考虑网站的定位、供给的产品、供给的核心办事等是不是能契合用户搜刮风俗，多考虑才干让本人跟网站同时提高。
The new era of SEO optimization, webmaster need for empathy, not only to think about how the site meet user experience, but also to locate, empathy website to provide products, provide core services can meet the user search habits, thinking can let oneself with network station and progress.