在企业网站的网站制作方面所存在的成就直接影响到网站的专业性，以至对企业抽象形成负面影响。由于网页筹算成就非常之多，弗成能举行完备的统计，这里仅对部分重要成就举行了视察剖析，但并未举行细致的数据统计，为了细致解释网页筹算中所存在的成就，下面分类罗列这些罕见的成就：
The existing in the enterprise web site production problem directly affects the professional website, or even have a negative impact on corporate image. Because of webpage design is very much, can not be complete statistics, here only the important part of the problem has been investigated, but did not carry out detailed statistical data, in order to have a detailed description of webpage design problems, the following classification list these common problems:
网站筹算：
•全体筹算不合理，
营销型做网站公司，主辅菜单不清晰;
•网站扶植导向不清楚，重点不突出;
•栏目过量梗概过少;
•各栏目缺乏统一筹算，全部网站比力紊乱;
•网站的促销功用没有获得明明体现。
菜单设置：
•菜单回收图片方式，图标标识不清楚，无笔墨解释，需要用户挪动鼠标举行猜测;
•菜单层次过量，有用信息层次太深，需要屡次点击才能找到有用信息;
•过量回收鼠标照应式菜单，栏目设置不合理，使得用户难以发明需要的信息;
•栏目设置有堆叠;
•栏目称号意义不清楚，简略形成混合;
•全flash首页和菜单，没法优化处置，也没有照应的笔墨解释
•栏目过于简略，重要信息不完备，有用信息少。
网站首页：
•回收大型图片梗概FLASH，真正用户关怀的信息在首页没有体现，需要屡次点击;
•过大的FLASH严峻影响首页下载速率;
•首页有用信息量小;
•首页无问题;
•主页结构比力乱，重要信息没有得以重点体现;
•翻开网页弹出多个窗口，影响平凡浏览;
•追求“创意”结果，很难理解网站要表达的意义。
页面信息：
•重要信息不完备，如接洽举措和产品引见等;
•页面信息小，需要屡次翻页;
•与企业抽象、产品、促销等方面有关的信息;
•产品细致引见内容过少;
•内容页面没有问题，梗概全数运用公司名为问题;
•部分内容陈腐，缺乏时效性;
•部分栏目无任何内容。
网页字体和美工：
•过度重视美术结果，多量回收图片，影响网页下载速率;
•过度重视雅观，有些连基本信息内容都用图片花式，影响基本信息猎取;
•笔墨太小、笔墨色采暗淡、回收深色页面靠山等，影响平凡视觉;
•页面过于花梢，接近于游戏网站。
视察结果评释，在网站筹算和网页筹算中所存在的重要成就包括5类30个成就，其中最为突出的成就(出现频次最高)是：
The survey results show that, the main problems existing in the website planning and webpage design includes 5 kinds of 30 problems, the most prominent problem ( the highest frequency ) is:
(1)网站筹算和栏目设置不合理：重要体往常栏目设置有堆叠、穿插、梗概栏目称号意义不清楚，简略形成混合，使得用户难以发明需要的信息，有些网站则栏目过于单一和紊乱，网站导航体系又比力杂沓;
Site planning and column setting unreasonable : the main performance of overlap, cross, or column name ambiguity is arranged in columns, are likely to cause confusion, so that users need information is difficult to be found, some website column too numerous and disorderly, website navigation system and more confusion;
(2)重要信息不完备：企业引见、接洽举措、产品分类和细致引见、产品促销等是企业网站最基本的信息，但为数很多的企业网站上这些重要信息不完备，出格是产品引见过于简略，有些以至没有发布任何接洽举措;
Important information is not complete, contact: company introduction, product classification and detailed introduction, product promotion, enterprise site is the most basic information, but many enterprise site on these important information is not complete, especially the product description is too ***, and some even have not announced any contact;
(3)网页信息量小：包括两种状态：一种页面上的内容过少，梗概将本来一个网页可以也许宣布的内容分为多个网页，而且各网页之间没有相互链接，需要主页点击;另外一方面是只管,内容总量很多，但有用的信息少，笼统引见的内容多;
A small amount of webpage information: includes two kinds of situations: a page is too small, or will have a webpage can publish content is divided into a plurality of webpage, and no mutual links between each webpage, need home page click; on the other hand is that although the total content many, but with less information, much content general introduction;
(4)栏目层次过深。平凡来说，重要的信息应当呈往常最简略被用户发明的位置，应尽梗概收缩信息传送的渠道，以使企业信息加倍有用地传送给用户，石由于网站栏目层次过深，用户需要屡次点击才能猎取有用信息，在这个历程中，一些有价格的用户梗概曾离开了网站;
The column level too deep. In general, the important information should appear in the most easy to be found in position, should as far as possible to shorten the channel of information transfer, in order to make the enterprise information more effectively delivered to the user, stone because website column levels deep, users have to click to get effective information, in this process, some valuable the user may have left the site;
(5)网站缺乏促销熟悉：促销熟悉指经由过程网站向会见者显现产品、对发卖供给支持，有多种细致体现举措，如重要页面的产品图片、引见、经由过程页面告白较好体现出企业抽象梗概新产品信息、列动身卖机构接洽举措、发卖网店信息等，梗概具有积累外部收集营销资本和拓展外部收集营销资本的感化，这方面整体状态比力完善。
The lack of site promotion: promotion consciousness refers to display products, provide support to sales to visitors through the website, there are a variety of specific forms, such as the main page product pictures, introduction, through the page advertising better reflects the corporate image or new product information, a list of sales organization, sales online contact information, or with accumulation of internal network marketing resources and the development of external network marketing resources, the lack of overall situation.