网站扶植的形象重要颠末视觉来揭示一个企业的内在、气力、范围等。会遭到网站的团体结构和设想创意的影响。网站的团体结构和设想创意都没一个牢固格局可以或许参考与模拟的，每个行业、每个都有本身的奇特性。一个独具特点的营销型网站扶植能给浏览着留下深入的印象，是以，设想的内容与情势的有机连系在一起，构成网站奇特的魅力，才是一个企业网站胜利的要害。
Mainly through the construction site of the image to show a company's visual content, strength, size and so on. Subject site's overall layout and design creative influence. Site's overall layout and design creativity did not refer to a fixed format and imitate, each industry, each with its own uniqueness. A unique marketing website Browse the building give impressed, therefore, Guangzhou Website - Zero creators want to tell you that the design of the content and form combine together to form a unique charm site only is a key to successful business website.
网站的LOGO设想。
LOGO design the site.
网站的logo可以或许是文、英笔墨母、标记、图案，也可以或许是植物或人物等等，
品牌网页设计，如网易网用中文“易”字作为logo,其设想理念来源于网站的称号。
Site logo can be text, letters, symbols, patterns, but also can be an animal or characters, etc., such as Netease network using Chinese "easy" word as a logo, its design concept from the site name.
1、网站的标准颜色搭配。
Site standard color matching.
网站的标准颜色及其重要，间接影响到网站给人第一印象的视觉打击。分歧颜色的搭配会发生分歧的视觉后果。“标准颜色”是能表示网站形象已企业内在的颜色。如：肯德基白色条形，就使我们觉得非常贴切，很***。
The standard color of important sites, directly affecting the website gives the first impression of the visual impact. Different color combinations will produce different visual effects. "Standard Colors" is to reflect the content of the website image has corporate colors. Such as: KFC red stripe, it makes us feel very appropriate, very harmonious.
网站的标准色不是越多越好，太多会让人头昏眼花，要把持在三种之内。网站的logo、题目、主菜单和主色块要用标准颜色，给人一个同一的视觉后果。而其他颜色的利用，只是为了装点和陪衬主色彩。网页标准色重要有蓝色、黄/橙色、黑/灰/白色三大系列色等。要注意颜色的公道搭配。
Site standard color is not possible, too much will dazzling, to control the three or less. Site logo, title, use the main menu and the main color standard color, giving a unified visual effect. While other colors are used, only to set off the main colors and embellishment. Web standard colors are blue, yellow / orange, black / gray / white color and other three series. To pay attention to the color of a reasonable match.
2、网站的标准字体挑选。
Site standard font selection.
网站标准字体(网站标志、题目、主菜单等等)平凡默认字体是宋体。然为表示出一个网站的奇特作风，可以或许依照需要挑选一些特别的字体，比如，为了表示设想精巧可以或许选用告白体，为了表示亲和度可以或许选手写体，为了表示专业性可以或许选用粗体仿宋，等等。
Site standard fonts (website logo, title, main menu, etc.) usually the default font is Arial. However, in order to reflect the unique style of a website, you can choose according to need some special fonts, for example, can be used in order to reflect beautifully designed ad body, in order to reflect players affinity can write the body, in order to reflect the professional can use bold italics, etc. and so on.
3、网站的告白词设想。
Website design ad.
网站的宣扬口号表示了产物的内在与精力，常经常使用一个词或一句话就表示出来。如电熨斗“百衣百顺"，七喜汽水：“这不是可乐。”等等。
零度创想告知你，以上四个点是建立一个网站形象的要害，俗语说人靠衣装，马靠鞍，网站的表面文章，设想师要仔细看待。
Site tagline reflects the product content and spirit, tend to use a word or sentence reflected. Such as iron "100 clothing Baishun" Hedy soda: "This is not Coke." And so on.
Zero creators want to tell you that the above four points are crucial to establish a Web presence, saying clothes make the man, horse saddle, the site's superficial, the designer should be taken seriously.