岂论是我们为自己的网站做SEO照样给自己公司的网站优化，又大要是给客户供应SEO办事，都进展各人能在SEO工作动部下手之前做好一份详细的SEO计划，不要怕费时候，只需有筹划地去工作，本领让服从大大地提高，做到事半功倍，假如没有一份优良的筹划书，能够背面会花更多的时候来整顿思绪。
Whether we for his own website or to their own company's SEO site optimization, or is to provide the customer SEO service, hope everybody can do in SEO before work began a detailed scheme of SEO, do not be afraid of time-consuming, only in a planned way to go to work, can let the efficiency is greatly improved, achieve more with less, if not a good plan, may be behind will take more time to sort out ideas.
网站优化七步调：
Website optimization seven steps:
1.必定搜索引擎优化的方针
Sure 搜索引擎优化's goal
2.熟习客户的产物和办事，研讨互助敌手
Familiar with customer's products and services, the competitors
3.客户用户群体阐明，必定网站环节词
A customer group analysis, how your keywords
4.网站修正和网站内部优化
Website revised and website internal optimization
5.网站外链扶植
The website chain construction
一.确认SEO的方针(Confirm SEO's goal)：
在和客户商务交涉后就要客户确认网站优化的终极搜索引擎优化方针，
高端网站改版，有了一个理解的方针本领更好的安排详细的工作。这个方针能够是持久的、具有战略意义的，也能够是短时间的，但岂论是短时间照样持久，我们的方针设定必然要能够完成的前提下，不要设定一个底子没法完成的方针出来。然后将方针分解到详细的每个月、每周、逐日的阶段方针。
In business negotiations and customer is customer to confirm the final 搜索引擎优化 site optimization goal, have a clear goal to a better plan for the concrete work. This goal can be long-term, strategic, also can is short, but no matter the short-term or long-term, our goal setting must can realize, under the premise of don't set a goal out of not being able to complete it. Then will target decomposition to specific monthly, weekly, daily stage goal.
二.熟习客户的产物和办事，研讨互助敌手(Familiar with customer's products and services, the competitors)：
孙子兵法有云：“知己知彼，放能百战殆”，在脱手优化之前，要先去领会客户的产物和办事，和研讨互助敌手网站建造情形。客户的产物和办事能够经由客户的网站或间接和客户相反去领会，重点写下从哪几点阐明互助敌手。
Sun tzu have cloud: "the enemy, can put through great skill and dangerous", proceeding to optimize before going in to understand first customer's products and services, and the competition website. Customer's products and services through customer web site or can be directly communicate with the customer to understand, write down what some analysis from key competitors.
(1)底子数据：网站春秋、收录量、收录率、快照新颖度。(能够用爱站网对象查询)
Basic data: website age, included quantity, included rate, snapshots freshness. (can use love stand nets tools inquires the)
(2)站内优化：TITLE的筹划、描写的誊写、夸大文本、段落标题问题(H1,H2之类的)、URL处置、链接深度、Nofollow的应用、目次页和内容页的优化等等。
In the station optimization: the design of the TITLE, description of writing, emphasizes text, paragraph headings (H1, H2 and), URL processing, link depth, the use of the page directory Nofollow, and the content page optimization, etc.
(3)内部数据：外链数目和质量、全站外链、首页外链、品牌著名度。
External data: the quantity and quality, station the chain the chain, the home page chains, brand awareness.
我们要经由这几个方面的内容来创立数据模子，将每项详细记载上去，写进计划中
We will through the several aspects of the content to establish the data model, will each detailed records down, written in the scheme
三.客户用户群体阐明，必定网站环节词(A customer group analysis, how your keywords)：
阐明和领会客户的用户群体，网站的方针用户是属于哪一类，差异的网站性子所需要的方针用户是差异的，做精准的客户营销，不为搜索引擎优化而去搜索引擎优化。在必定好用户群体后动部下手研讨和阐明客户网站的环节词，选择环节词的绳尺是以网站的用户为导向，从用户的角度去阐明他们会经由甚么环节词去搜刮网站的产物和办事，同时还要和客户相反，必定网站的环节词，客户网站的核心环节词没必要然要抢手但是要精准!
Analyze and understand customer user groups, the goals of the web site users is what kind, different web sites nature need to target user is different, do precise customer marketing, not for 搜索引擎优化 and to 搜索引擎优化. In determining the good user group began to research and analysis customer site keywords, choose the principle of keywords in web site as the guidance, from the point of view of the user to analyze what they will pass keywords to search the site of products and services, but also communicate with the customer, make sure the site keywords, the core of the customer website keywords doesn't have to be popular but precise!
阐明必定环节词的方式：
The method of analysis to identify key words
(1)研讨互助敌手的网站环节词
Research competitors websites keywords
(2)环节词挖掘对象：这里迥殊引荐百度背景环节词查询对象和爱站网环节词引荐挖掘对象。
Key words mining tool: here particularly recommended 百度 backstage keywords query tools and love stand nets keywords recommend mining tools.
(3)搜刮引擎下拉框和相干搜刮
Search engine drop-down box and relevant search
(4)问答平台长尾环节词挖掘
Q&a flat head of tail keywords mining
四.网站修正和网站内部优化(Website revised and website internal optimization)：
客户需要优化的网站一样平常都市不公道之处，需要对网站举行修正，一样平常视客户品级情形而定，这里临时忽视这个身分。
Customers need to optimize web site will generally not reasonable place, need to modify website, general as customers level up, here ignored the factors.
(1)静态网站修正成静态大要伪静态(需要技巧支持)
Static or dynamic website modified into pseudo static (need technical support)
(2)URL同一，做好301从头定向。
URL unity, completes the 301 redirected.
(3)增加网站舆图，友谊链接板块，做好404缺点页面等等
Increase the site map, link plate, completes the 404 error pages, and so on
网站内部优化：title，description标签内容描写的誊写，做好站内链接，图片加ALT标签描写，公道机关环节词和环节词密度，做好页面内容的相干性，连结原创文章内容更新等等。
Internal web site optimization: title, description tag content description of writing, completes the sitelinks, pictures and ALT tag description, reasonable layout keywords and keyword density, completes the page content related, adhere to the original article content update etc.
五.网站外链扶植(The website chain construction)：
网站外链扶植要注意相干性和广泛性。扶植友谊链接的方式很多。有友谊链接交流、软文提交、目次提交、独立博客、服装论坛t.vhao.net签名、分类信息、黄页网站、提交搜藏、社会化履行、微博履行等等，这里重点讲下友谊链接交流的方式。
Website construction should pay attention to the chain correlation and universality. Construction method are many links. There is friendship link exchange, soft wen submission, directory submission, independent blog, BBS signature, classification of information, the yellow pages, submitted to hide, search website promotion, the socialization of bo promotion and so on, the key here speak links switching methods.
在周多的外链扶植中晓泉更偏心于友谊链接交流。一个相干性权权重高的友谊链接能够抵得上N个外链，而且对网站的排名起到很大的后果，很多站长都深有领会，友谊链接交流的绳尺是宁缺毋滥，好的友谊链接能够对网站的排名起到很大的感化，相反，差的、渣滓链接能够导致你几个月辛辛劳苦的勉力功败垂成。友谊链接交流的方式有到场友谊链接QQ群去交流，一样平常很难交流到适宜的，最好的举措是到友谊链接交流平台去提交网站并寻觅自己所要的友谊链接。这里迥殊引荐go9g0友谊链接交流平台，go9go这个平台是晓泉在周多友谊链接交流平台中感觉最好的一个之一，友谊链接联行业细分非常而且很精准，很轻易交流到同业业相干性的有链接，更难得的是按行业和pr品级值创立了呼应的友谊链接交流QQ群。按照自己的需求到场这些QQ群，就能很快交流到自己想要的友谊链接。省时，高效!
In the weeks in the construction of the chain XiaoQuan preference link exchange. A correlation between heavy link has high N can compensate the chain, and of the site's ranking has a big effect, many webmaster all have experience greatly, link exchange principle is the patient, good links to site's ranking has played a significant role, instead, poor, garbage link may lead you to a few months of painstaking efforts failed. Link exchange ways there are to join links QQ group to exchange, exchange to the appropriate very hard commonly, the best way is to link exchange platform to submit web site and find the link. Here go9g0 recommended links exchange platform, go9go this platform is XiaoQuan in more weeks link exchange platform think the best one of a, links league industry segments of the very and very precise, it is easy to switch to the correlation industry have links, more valuable is according to the industry and pr level values established the corresponding link exchange QQ group. According to their own needs to join these QQ group, you can easily switch to link you want. Save time, high efficiency.
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