用户体验，英文叫做User Experience，缩写为UE或UX。一种纯客观的在用户拜访一个网站或应用一个产物(办事)的进程中确立起来的心思感慨感染。他们的印象和感慨感染，是否是乐成，是否是享用，是否是还想再来/应用。他们能够或许忍耐的成绩，疑惑和BUG的程度。由于它是纯客观的，就带有必然的不息定身分。个体差别也决议了每一个用户的真实体验是没法经由过程其他途径来完全摹拟或再现的。
User Experience, English is called the User Experience, abbreviation for UE or UX. A kind of pure subjective in users access to a web site or use a product (service) is the process of set up psychological feeling. Their images and feelings, whether or not successful, whether enjoy, whether also wanted to come to/use. They can endure problems, doubt, and the extent of the BUG. Because it's pure subjective, he has some uncertain factors. Individual differences also decided to each user's real experience is not through the other way to fully simulation or reproduction.
固然是一种客观感慨感染，但是对一个界定明白的用户群体来说，其感慨感染会有诸多类似之处，是以，用户体验的共功能够或许为打算者所把握，能够经由过程杰出打算试验来熟习到，针对这类客观感慨感染的优化则被称为UEO。UE充溢在社会的各行各业，走在背面的如天下企业500强，他们很早之前就起头研讨这些，这几年起头，中国的一部分企业起头遭到跨国公司的发蒙，考试考试做一些客户体验的运动，吸收客户去做新产物的体验，进而达到多销的目的。
Although it is a kind of subjective feeling, but for a definition clear user groups speaking, the feeling will be many similarities, therefore, the user experience for the designers of the common to have sure, can through good design experiments to realize, in this kind of subjective feeling of optimization is called UEO. UE in society with people from all walks of life, going in front of the such as the world top 500 enterprises, long before they began to study these, this years to start, part of China enterprise begins to be multinational enlightenment, try to do some customer experience activities, to attract customers to do new product experience, and then reach the purpose of many sale.
IT行业不息都是处于最显眼的位置，是新、奇、特的代表行业，对搜集而言，新妙技的不息开辟使得互联网的生长如“凌波微步”一般疾速向前，几年就是一个期间的说法特别适用于互联网工业。web2.0期间，宽带搜集期间，使得互联网是这般多姿多彩，人们深居简出便可享用出色。而对分布在互联网中的数以亿计的网站建造而言，这既是功德，又是功德，好的是新妙技使产物得以全方位展现，坏的是全体产物都能够全方位展现，若何让客户看到本身的产物成为一个严重的成绩。
The IT industry has been in the most conspicuous position, is new, strange, special representative of the industry, network is concerned, the continuous development of new technology makes the development of the Internet as "ling2 Po wei2 a step" general fast forward, a few years is an era of statement especially applicable to the Internet industry. Web2.0 era, broadband network times, make the Internet is so colorful, people never leave home to enjoy wonderful. And to spread on the Internet for the hundreds of millions of web site, it is both good and bad, good is new technology products to omni-directional demonstration, and the bad is all products are can omni-directional demonstration, how to let the customer to see their products to become an important problem.
一、网站用户体验不消敌对的困素：
Web user experience not friendly trapped element:
用一些图片及Flash，能够增长网站的生动性，增长视觉冲击力。但无限制的应用Flash及图片，会构成页面文件超大，占用浏览者的CPU资本，而且晦气于页面更新及搜刮引擎对网站的抓取。企赢营销在办事企业客户时也会碰到纯Flash的整站首页网站，提倡网站确立进程中要斟酌视觉结果的同时，把优化的身分看重起来。
With some pictures and Flash, can increase the vitality of the web site, increase vision wallop. But unlimited use Flash and pictures, can cause page large files, take up the visitor's CPU resources, and to go against the page updated and search engine to web site to grab. Enterprise marketing in the service enterprise customer win when also can meet the ZhengZhan pure Flash home page web site, advice website construction process to consider visual effect, at the same time, the optimization of factors seriously rise.
1、网站页面太长
Web page too long
你觉得有若干浏览者有兴致看你网页中最下面的内容，不要拿本身来作比方，由于99%以上的人材刚学会上彀。
Do you think how many visitors are interested in watching you most in the content of the page below, don't compare yourself to make parable, because more than 99% of the talent just learn to surf the Internet.
在王建硕的一篇文章中提到：“1995年Jakob Neilson做的互联网用户查询拜访，美国的用户在1994年的时辰，只需10%的用户会拖动浏览器右侧的转动条，而绝大少数，90%的用户，翻开一个网站，只看浏览第一屏看到的内容，就觉得看到了全体，而不会向下转动。”
In WangJianShuo in an article mentioned: "1995 Jakob Neilson do Internet user surveys, America's users in 1994, only 10% of the users will drag the browser on the right of the scroll bars, and the vast majority, 90% of the users, to open a website, only to see the first screen see content browsing, think that he saw the whole, and won't scroll down."
此刻中国也有如许的人，而且为数很多。在一个网站的首页，能看到第三屏内容的人只需10%以下，一个太长的网站很轻易惹起浏览者的视觉委靡，更何况大部分浏览者很有大概曾被前两屏的内容吸收到别的页面去了。
Now China is also such, and a few. In a the website homepage, can see only the third screen content below 10%, a long web site is easy to cause the visitor's visual fatigue, and what's more, most of the visitors are likely to have been the first two screen content attracted to other pages.
2、不敌对的导航
Don't friendly navigation
不敌对的导航是最影响用户操纵的，不克不及让用记很轻易的找到本身想到的内容。用户离开一个页面不知若何返回上一页，不晓得以后页面是在哪一个栏目下的，如许的网站很大概用户来了一次就不会再来了。
Don't friendly navigation is the influence of user operations, don't let the use of very convenient to find their own record of content. The user to a page doesn't know how to return to previous page, don't know the current page is what column in the, this website is likely to users to a will not to come again.
3、逾期的信息
Old information
良久不更新的信息，很轻易让浏览者认为恶感，而且在心中也会对你这个网站的品牌抽象大打扣头。
For a long time not updated information, it is easy to let your visitors feel disgusted, and in the heart of this website will be your brand image to sell at a discount greatly.
4、死毗连或毗连毛病
Die connection or a connection error
这个就不说了，这是最底子的毛病，但是好些另有如许的毛病，包孕新浪这类大网站。
This is not to say, this is the most basic errors, but many still have such mistakes, including sina this large web sites.
5、伶仃的页面
Isolated page
用户不知用甚么方式返回首页，这类环境常常是出此刻信息提示页或内容查询拜访的成绩页上。
Users do not know with what method to return to the home page, this kind of situation is often appear in the information clew page or content of the investigation result page.
6、缺少互动的内容
The content of the lack of interaction
缺少互动的内容，缺少网友的介入，不克不及让网友表达情绪和头脑，注定这个网站只是个死网站。
The content of the lack of interaction, the lack of a net friend participation, can't let netizen express feelings and ideas, destined to this web site is just a dead website.
7、歹意插件，歹意弹出窗口
Malicious plug-ins, malicious pop-up Windows
二、若何停止用户体验优化
How to optimize the user experience
下面枚举了一部分罕见的对用户不敌对的体式式子，下面我们来看看若何停止网站用户体验优化。
Listed above some of the common user not friendly way, we come to see how the web site user experience optimization.
(一)、依据用户的登录网站的第一感慨感染，对网站停止优化
According to the user's web site on the first feeling, perform site optimization
1、 域名是否是简练易记。
Domain name is concise and to remember.
2、 网页翻开速率：影响网页翻开的速率有很多方面的缘由，要尽力防备自我可控的环境构成网页翻开速率过慢。比如担保办事器的不变、页面图片的巨细和数目不要太大太多，可用背风景的只管防备应用图片、削减flash的数目、网页代码只管用简练语句，清理正文和无用的换行空格等。
Web page open speed: influence the speed of the open web page have a lot of reasons, and will do everything to avoid the controllable by self web page open speed too slow. Like a guarantee the stability of the server, page picture size and quantity does not want too big too much, can use the background color of trying to avoid using pictures, reduce the number of flash, as far as possible with concise statement web page code, clean up the comments and useless line feed Spaces, etc.
3、 页面宽度：今朝用户表现器从17寸到22寸以上的不等，宽度的打算需求依据今朝支流的表现器尺寸制订。打算过窄用户会感慨感染页面空挡，打算过宽用户会浏览不全网页内容。
Page width: at present the user from 17 inch display to 22 inches above differ, width design need according to the current mainstream formulated screen size. Design of a narrow users will feel page neutral, design is too wide users will review is not all web content.
4、 网站的团体打算风格：当页面翻开后，能给用户最直观的印象的是网站的色彩，在网站的色彩上，保持与企业品牌抽象的同一；在色彩的应用上无非凡需求不要跨越三种色彩，如有三种色彩要只管不将红、黄、蓝三色停止搭配；另一方面打算风格上要契合用户的浏览风俗，如导航部分位置和展现款式的打算，注册登录框位置和款式的打算，页脚内容的打算等，需求遵照大少数用户一贯的浏览风俗来打算。
The website whole design style: when the page is opened, can give users the most intuitive impression is site colour, in website on colour, keep and enterprise brand image, the unification of the In the use of colors no special needs not more than three kinds of color, if have 3 kinds of color to try not to red, yellow, and blue undertake collocation; On the other hand design style to fit the user browsing habits, such as navigation part of the design of the position and display style, registered login box position and the style of design, footer, the design of the content and so on, needs according to most users always browsing habits to design.
5、 网站品牌的标注：网站需求在用户翻开页面的第一工夫让用户晓得 “我是谁”，以担保提示用户是否是进入了用户需求的精确的网站。一般的做法就是在网站的适宜位置增加网站logo，和在浏览器题目栏增加logo。
Website brand mark: web site in the user to open the page to the first time let users understand who we are, and to ensure that remind if users into the user need correct web site. Common practice is in the proper place to add web site logo, and in the browser title bar add logo.
6、 网站导航栏目的架构：当用户晓得“我是谁”今后，用户的需求是要晓得“我能帮你做甚么”，那末建造一个清晰的网站导航和功效光鲜的栏目架构是一个回覆这个成绩的最好体式式子。
The structure of the site navigation column: when the user know who we are after, the demand of user is to understand "what can I do for you," then *** a clear navigation and function section of the distinctive architecture is one of the best way to answer this question.
7、 告白位优化：告白位的打算一方面要防备与网站首要内容和功效抵触，影响用户对网站的一般应用，现在朝几个大型网站中掩盖泰半屏的层告白，间接盖住了用户要遴选的链接和内容，不得不等告白主动消逝后才能一般应用。另一方面不宜设置过量的告白位，贸易告白过于粘稠会应用户对网站产生烦感。
Advertising a optimization: advertising a design on the one hand to avoid and website main content and function conflict, the influence of the site's users normal use, such as at present a few large sites covered in the half of advertising, blocking the user to choose directly links and content, have to wait for the advertising disappear automatically to normal use. On the other hand is unfavorable setting too much advertising a, commercial advertisement is too thick to web site users will have vexed feeling.
(二)、用户应用网站的感慨感染(User use the site of feeling)
当用户曾晓得“我是谁”“我能帮你做甚么”今后，那末用户下一步就是起头应用网站的功效。接上去就是关于用户应用网站感慨感染的优化。
When the user has understand "who am I" "what can I do for you" after, so the user the next step is to start using the functionality of the site. The next step is to use the web site about the user experience of optimization.
1、 注册流程优化：给用户展现注册流程，让用户在注册前便可晓得注册进程会很简练；简化注册内容，与登录不相干的内容可在注册乐成后由用户遴选是否是“美满小我私家材料”；注册或美满材料的内容只管担保让用户多遴选，少填写的准绳；提交后需求有清晰的提示，是否是注册乐成，注册乐成后能够做哪些事变，假如注册未乐成，是甚么缘由、在从头填写注册信息时只管防备不需要的内容的反复填写等。
Registration process optimization: to show the user registration process, let users can understand before register registration process will be very concise; Simplified registration content, and not related to the content can login in registration successful by the user choose whether to "improve personal material"; The registration or perfect the content of the material as far as possible let users that many to choose from, the principle of less fill in; After a clear need to submit the tip, whether registered success, registration successful can do what thing, if the registration without success, what is the reason, in to fill out the registration information to avoid unnecessary repeat fill in the content.
2、 链接的优化：页面内容中的链接，需求清晰的让用户看到，如新浪给链接笔墨应用蓝色下划线，用户可清晰晓得哪些内容是能够点击进入另一个页面的；别的链接的款式遴选上，一般笔墨性、内容性的链接可遴选笔墨链接，功效性的链接可遴选按钮链接，运动、告白、宣扬内容的可遴选图片链接。第三就是要明白标注用户的已读链接，应用户能够不需要产生反复的点击。
The optimization of the link: the page content links, need to clear let users see, such as sina to link underline text use blue, the user can clearly understand what content is can click on to another page; Another link style selection, the general characters of content, links to choose text links, functional link can select button links, activities, advertising, promotional content can choose images. The third is to clear the read link has marked the user, the user can produce repeated click unnecessary.
3、 以后位置优化：一般环境下，在页面中部首要内容位置的头上设置一个清晰的途径链接，能够是用户更加清晰这是在哪一个位置；另一方面以后位置的优化还需求优化域名目次，一级域名下的各级目次需求定名简介、范例、便于识别该目次的首要内容。
The current position optimization: usually, in the central position of the main contents page head set a clear path links, can be more clear this is the user which position; On the other hand the current position of the optimization also need to optimize domain name directory, level 1 domain name at all levels of the directory name introduction, norms, and need to identify the main content of the directory.
4、 条理优化：让用户从进入首页到进入用户的目的页面不要跨越3层，条理越深流失的用户会越多。
Level optimization: let users from home page to enter into users' goals page not more than 3 layer, the deeper levels of the loss of the more users.
5、 各种提示优化：一方面，如有大概会让用户惹起歧义或不明白的位置中，增加各种款式的提示信息，如链接或图片的alt提示，弹出的层提示，或间接在核心位置一旁增加提示内容，让用户能够在应用进程中能够明白的晓得网站内容和功效。别的很多人在做搜刮引擎优化进程中，把大批的图片、笔墨链接、热门控件中插手了大批的alt信息，这就需求遴选出那些没有需要的信息停止精简或删除，防备构成用户的茫然，这个优化也间接干系到网站翻开速率。
All kinds of tip optimization: on the one hand, such as may allow the user to ambiguous or don't understand of position, add all sorts of styles to the message, like links or pictures Alt tip, the layer of the pop-up cues, or direct in focus position add prompt content aside, let users can in use process can clearly understand the content and function. In addition a lot of people doing search engine optimization process, put a lot of pictures, text links, hot control joined many Alt information, this needs singling out those who didn't have the necessary information to streamline or deleted, avoid to cause the user of vacant, the optimization is directly related to the website open speed.
6、 链接跳转窗口优化：今朝翻开链接后，新页面的展现体式式子有两种，一种是以后页面跳转，另一种是弹出新窗口睁开新页面。在跳转体式式子的遴选上需求停止繁重斟酌，一般优化体式式子为翻开内容列表页面或流程页面应用以后页面跳转，翻开内容页面应用弹出页面跳转。
Links to jump window optimization: the currently opened after the link, the new page show means has two kinds, one kind is the current page jump, and the other is the pop-up Windows start new page. Jump in the choice of the ways of need to conduct heavy consideration, general optimization methods for open the content page or process list pages using the current page jump, open the content page use popup page jump.
7、 功效性栏目和内容性栏目的优化：两种栏目需求让用户更加轻易的辨别开，哪些板块内中的各个栏目是做甚么的，防备内容功效混淆在一路。在位置的遴选上需求依据网站的首要供给的产物或办事来决议主次。
Functional section and the content column optimization: two columns need to let users more easy to separate, each of the column in which plate does, avoid content function mixed together. In the position on the choice of the main according to the website to provide products or services to decide the primary and secondary.
8、 功效页面优化：在各种设置、珍藏、定阅和其他专业功效页面中，因功效差别大概页面会有必然差别，但必然要将功效流程、页面打算的类似，能够是用户差别功效是更加轻易上手，防备了每一个功效都要从头进修。
Function pages optimization: in all kinds of Settings, collection, subscription and other professional function pages, in different function may have different page will, but must will function flow, page design is similar, can be user different function is more easy to use, to avoid the every function to have to learn.
9、 设置网站舆图：设置网站舆图，让用户更加清晰晓得网站的团体结构，能够更加轻易的找到本身想要的内容，别的设置网站舆图对搜刮引擎优化也是一个极度好的方式。
Set the site map: set the site map, let users more clearly understand the structure of the website, can be more convenient find what they want to content, and set up the site map to search engine optimization is also a very good method.
10、 设置站内搜刮：不论是何种网站，确立一个站内搜刮功效都是很有需要的，他能够节流用户大批的查找工夫。固然站内搜刮能够是症结字搜刮或是分类搜刮等各种款式，用户都是会极度愿意的去应用。
Set in the station search: whatever the website, establish a stand inside the search function are very be necessary, he can save a lot of time users search. Of course in the station search can be a keyword search or classification of search pattern, users are both would be more than happy to to use.
(三)、网站内容的优化(Optimization of the site's content)
1、 字体字样优化：网站团体的字体字样需求确立一个范例，链接笔墨、宣扬笔墨、重点引荐、题目笔墨等等各种笔墨，都需求确立一个同一的尺度。
Font on optimization: of your overall site font "needed to establish a standard, link text, publicity text, key recommendation, the headline and so on all kinds of words, all need to establish a uniform standard.
2、 图片优化：起首是整站图片各种妙技属性需求有一个尺度，如图片品德、雷同尺寸图片的巨细、花式等。第二点是在展现图片时是否是增加表框、在图片笔墨应当增加到甚么位置，图片下alt是否是增加内容等也需求一个尺度。第三是链接图片应当若何展现能让用户晓得此图片下有链接也要确立尺度。
Image optimization: first is the ZhengZhan pictures all sorts of technology attribute need to have a standard, such as picture quality, the same size picture size, format, etc. The second point is on the show pictures whether to add table box, in the photo character should be added to what position, under the picture content, whether to add Alt also need a standard. The third is a link images should be how to display can let users understand the pictures down with links to set up the standard.
3、 菜单、列表优化：菜单既是各个栏目的导航，起首需求将各栏目定名范例化，各个栏目定名字数只管保持同一，并用最能应用户明白的自语。列表的优化也需求确立一个范例，如列表链接笔墨的字数限制，是否是增加更新工夫、链接头部标示图片同一等。
The menu, list optimization: each column navigation menu is, we first need to will each column named standardization, each column named characters try to maintain unity, in the most users to understand to himself. The optimization of the list also need to build a standard, such as the list of links text characters limit, whether to add update time and link head labeled the reunification of pictures.
4、 栏目优化：一样，页面中各个栏目中题目栏的图片、边框、框架巨细及笔墨也要有同一的风格。
Column optimization: also, page each column of the title bar pictures, frame, frame size and words also want to have unified style.
5、 内容页面优化：内容页面中凡是在确立同一的题目、笔墨、链接等范例以外，还需求有有翻页范例，页面内容不容易太长。当长度或字数达到必然量后需求确立翻页。别的确立相干内容越多引诱机制，让用户没必要从头切换页面便可连续浏览应用相干内容和功效。
The content page optimization: the content page usually in establishing a uniform title, text, such as links to regulate besides, still need to have a flip standard, the page content not easy too long. When the length or words to a certain amount to establish content. The more relevant content set up another leading mechanism, let the user does not need to switch can continue to use the page browse the content and function.
(四)、其他优化(Other optimization)
1、 页脚内容优化：页脚内容一般包孕立案信息、答应信息、网站先容、联络体式式子、执法声明、辅助等，着一些列内容固然位置其实不明显，但是对担保用户对网站的信托感上，是非常有需要的。
Footer content optimizing: the footer content general record information, including information web site license, the contact method, legal statement, help, although some column content position is not significant, but to ensure that users of the site's trust, is essential.
2、 罕见成绩解答(FAQ)：成绩、提倡、定见，可第一工夫晓得用户的各种成绩、需求、提倡和定见，对用户体验的优化是一个必弗成好的栏目。
FAQ (FAQ) : the problem, suggestion, comment, but the first time users understand the various problems, needs, advice and opinion, for the optimization of the user experience is a must not good columns.
3、 友谊链接：友谊链接栏目在页面中不要展现过量链接，只管遴选笔墨链接；在友谊网站的遴选上也要留意遴选著名度高、内容雷同、类似或可共享用户的网站。
Link: links page don't display in the column of too many links, try to choose text links; In the choice of friendship website also want to pay attention to choose high reputation, same content, similar or can be Shared user's web site.
4、 会员功效优化：需求确立一套与非会员有辨别的办事形式。
Member function optimization: need to establish a set of hardware, and there is a difference between service mode.
5、 数据统计：必然要应用或打算一套美满网站数据统计体系，以便经由过程数据不息对网站各个方面停止阐发和优化。
Statistics: be sure to use or design a perfect site statistics system, so that through the data continuously all aspects of the website analysis and optimization.
多则滥，一些站长为了赚告白同盟的钱，采纳黑帽妙技，无休止的建站，
品牌网站设计，确立站群，很多网站做的真是糟之极，但某些症结词排名却稳居榜首，有着相称好的排名，一旦翻开网页，即是满目苍夷，告白满天飞还算好的，很多站则是告白当中拔出内容笔墨，端的是一个告白的海洋。应当感激这些网站，让网民对告白的判定才能连升几级，现在一般形势的告白，网民底子都能判定，而一旦判定出是告白，大多时辰都是恨入骨髓，旋即关闭网页。固然，搜刮引擎也不会等闲，几回再三进步过滤妙技，进步判定才能，此刻曾是依据内容来判定PR的形势，搜刮疫情勉励白帽，果断攻击黑帽，更有了沙盒，几个月的工夫来观察一个网站，还会定期出新政策，这些做法都极大根绝了渣滓站的进一步滋长。
Many are overcharging, some webmaster to make advertisement union money, the black hat technology, the endless site, establish standing group, a lot of the website is very bad, but some keywords ranking top but comfortably, has a good ranking, once the open the site, is a colorless yi, advertising all over the place is good, many stand is advertising insert content of text, the whole is a sea of advertising. Thanks to these sites, let users of judging ability of advertising even rise a few class, now general form of advertising, the netizen basic can judge, and the judge is advertising out once, most of the time are hated, immediately shut down web pages. Of course, the search engines will not neglect, rises again and again to filter technology, improve the judgement ability, has now is based on content to judge the form of PR, search epidemic encourage white hat, firmly attack black hat, more sand box, a few months time to examine a web site, will regularly new policy, these practices are great to eliminate the dumpster further growth.
随之而来的，经由过程白帽妙技优化网站的站长们起头综合斟酌进步网站排名的方式和影响排名的身分，这个时辰，有人提出了用户体验度的观点，那就是，只需客户不恶感你的网站才会做进一步逗留，进而去看网站的其他内容，而能做到令用户驻足的底子几点是：网站速率、内容、网站结构、页面亲和度、互动等。这个观点获得了大部分站长的认同，它供给一种搜刮引擎认可的做法，而且能进步网站的PR，保持网站排名的不变，只是优化的工夫要长一些。
Subsequent, through the white hat technology to optimize your webmaster are starting to improve the comprehensive consideration of the website ranking method and the influence factors of the rankings, this time, there was some user experience degrees point of view, that is, only customers don't dislike your site will make further stay, and then go to see the other website content, and can do it to stop some of the basic user is: web site speed, content, website structure, page accessible, interaction, etc. This view has been head of the most recognized, and it provides a search engine approved practices, and can improve your PR, maintain the stability of the website ranking, the optimization of the time just to some length.
经由过程以上对SEO生长历程的叙述，人人能够看到，SEO的两头看法是不息在生长的，起头阶段是由于妙技的差别而招致人们对SEO的误会，导致那种不尊重用户的网站大批涌现。此刻跟着人们对SEO的深入晓得，用户为两头的网站形式为人们所担当，在此妙技的指引下，SEO会更加看重用户体验，信托不出几年，SEO将会生长成为一种以“用户体验”为两头的优化妙技，届时，那些提早起头留意用户体验的站长们将会获得极度好的报答。
Through the above the development process of SEO narrative, as you can see, the core idea is always SEO in development, because the technology at the start of the resulting from people to the misunderstanding of the SEO, cause that don't respect the users' web site appear in large Numbers. Now, with the deep understanding of the people to the SEO, the user as the center website model to be accepted by people, in this technology, under the guidance of SEO will became interested user experience, believe that within a few years, SEO will become a "user experience" as the center of the optimization technology, at the appointed time, those who start to notice in advance of people will be the user experience will be very good returns.
本文宣布于北京网站确立公司尚品中国http://www.sino-web.net/