网站优化者也就是我们所说的SEOER。作为SEOER没必要然要会做网页，懂得很深的设想技术，但是SEOER必备的要执照以下的十大基本才能。
The website optimization also is what we call the SEOER. As SEOER doesn't have to do web page, know deep design technology, but SEOER necessary to license the following 10 basic ability.
一、熟习网页代码(Familiar with web page code)
搜刮引擎蜘蛛是间接匍匐网页代码来获得信息的，以是你需求有一双和搜刮引擎一样的眼睛，能清晰的识别网页html代码(特殊是Title、Meta、Header、Body、Text、Alt、Tag)、CSS代码，熟习JS、框架的应用，控制W3C尺度。
Search engine spiders crawl is directly web page code to get information, so you need to have a pair of and search engines like eyes, can clear recognition web HTML code (especially the Title and Meta, Header, Body, Text, Alt, Tag), CSS code, familiar with JS, frame, the application of master the W3C standards.
二、熟习网站架构(Familiar with the website structure)
这是看起来很庞杂而且很需求工夫，包罗网站域名、办事器(或空间)、页面技术、网站扶植、网站功用、步伐开辟和数据库，但我们其实不需求很醒目，但至多要对Apache/IIS办事器有充裕的懂得，晓得若何静态化，若何对搜刮引擎bot停止测试。
This is looks very complex and very need time, including website domain name, server (or space), page technology, web design, web function, program development and database, but we do not need to very proficient in, but at least to Apache/IIS server are fully understand, know how to static, how to search engine bot testing.
三、杰出的语言机关才能(Good language ability of organization)
这是目前SEO界广泛觉得最首要的身分之一。外链扶植的要领良多：提交付费与收费目次网站(如：Yahoo Directory;DMOZ)、链接交流、付费链接等等。岂论你的网站是锁定百度或是Google，
品牌网站公司，外链扶植都是至关首要的。那末在这些进程中你会应用良多的语言，良多目次都是野生收录的，良多交流链接都是要用笔墨来机关与交流者雷同的，假如你的语言机关得很别扭，那末乐成的概率当让小了。再说页面内容强化(Content Mapping)，将网站内容与对应的枢纽字做最得当的融会(如长尾枢纽字的应用)是很是首要的步调，那末这个“最得当的融会”和语言机关才能是密不行分的。同时，撰写优良的软文，也需求杰出的语言机关才能，如许写出来的软文才华获得更多更优良的外链。
This is now SEO sector generally think that one of the most important factors. The construction of the chain many methods: submit pay and free Directory sites (such as: Yahoo Directory; DMOZ), link exchange, paid links, and so on. Regardless of your website is locking 百度 or Google, the chain construction are all very important. So in the process you will use a lot of language, many directories are artificial included, the lot of exchange links with the writing is to come to the organization and the exchange of communication, and if your language organization very at odds, then the probability of success when let small. Besides the page Content improved (Content Mapping), will be the site of the corresponding contents and key words do the most appropriate fusion (such as the long tail of the key word use) is a very important step, then this "the most appropriate fusion" and language ability of organization is inseparable. At the same time, write excellent soft wen, also need good language ability of organization, so write out the soft wen to get more better quality of the chain.
四、社会心理学与工程学(Social psychology and engineering)
社会心理学能够狭义到搜刮心理学，在遴选枢纽词的时候，在应用百度指数等对象的同时， 应当斟酌枢纽字的难度(Keyword Difficulty)、枢纽字属性(流量与转换率干系)、到搜索心理研讨都有。比如，当用户在搜刮“筹谋书”的时候，他们其实不是很笼统的去搜刮筹谋书这三个字，能够是“若何写告白筹谋书”等，以是懂得搜刮人群的搜刮习气和搜刮心理是相称首要的。
Social psychology can narrow sense to search psychology, in choosing key, in the use of 百度 index and tools at the same time, should consider the Difficulty of the key word (Keyword Difficulty), key attributes (flow and conversion relations), to search for psychological research. For example, when a user in the search "planning the book," they are not very general to search planning books these three words, could be "how to write advertising planning book", etc, so get the search habits and search search psychological is quite important.
社会工程学首要表目前外链扶植和UEO上，在与大网站交流友链的时候，有须要对网站卖力人做须要的懂得，汇集相干材料，以便扳谈后便可促成一个外链。社会心理学与工程学同时办事于SEO和UEO，只需二者有效地连系起来才是真正的SEO，才华进步用户黏度，在进步流量的同时沉淀流量。
Social engineering mainly outside the construction and UEO chain, with large web sites in a chain of exchange, it is necessary to do the necessary understanding of website, collect relative material, so that after talking to a chain can be outside. Social psychology and engineering and service in SEO and UEO, only two effectively combined is the real SEO, can enhance the user viscosity, in improving the flow of traffic and precipitation.
五、数据阐明盘算与整合才能(Data analysis and integration of ability)
做SEO，必然会对网站有个团体的阐明，就犹如大夫给病人看病一样，老是要经由过程察看、阐明终极决意若何制定SEO计划，若何办理枢纽字排名降落、首页降权、收录削减等题目。
Do SEO, would be certain to have a whole site analysis, as the doctor to see patients, should always through the observation, the analysis finally decided to how to SEO scheme worked, how to solve the key word lower rankings, homepage drop right, included reducing.
我在方才应用新浪围脖的时候才自己悟出一个现实：做SEO和网站推行必需会盘算，会数据阐明。在SEO履行前后都必需对网站数占有个很注意的阐明，包罗：搜刮引擎枢纽字比率、访客数、自力访客数、访客滥觞、百度指数中枢纽字数据、SEO每一个阶段的搜刮转化率等。经由过程搜刮引擎中枢纽字的转化率、均匀逗留工夫等信息阐明枢纽字是否是拔取正确，和SEO后的效果。
I just use sina collar to realize their a fact: do SEO and website promotion will be calculated, would data analysis. SEO execution in both before and after data of the website must have a very detailed analysis, including: search engine keyword ratio, the number of visitors, independent visitors number, visitors source, 百度 keyword index data, SEO every stage of the search conversion rate, etc. Through the search engine keyword conversion, the average time for the information such as the key word select correct is analyzed, and the results after SEO.
六、理论与立异才能(Practice and innovation ability)
立异是一种摸索，有良多阅历与要领都是自己理论而来的，而理论的时候一直连结着立异的肉体，你必然会收成更多更好的要领要领。枢纽字长尾是一个潜力股，有效哄骗你就会获得良多的流量，比如一个告白筹谋的网站，tag页如许选用题目，必然会获得更多的流量：“TAG-告白筹谋计划-筹谋书”，假如此中一个tag为“电视告白”，如许搜刮引擎就会给它这些枢纽字的揭示权：电视告白筹谋计划、电视筹谋计划、电视告白筹谋书。是以，这类长尾的发掘就需求必然的立异。
Innovation is a kind of exploration, and have a lot of experience and methods is their practice, while the practice always keeps the spirit of innovation, you will gain more and better methods. Key words long tail is a potential strands, effective use of you will get a lot of traffic, such as an advertising planning website, tag page so that choose the title, will get more traffic: "tag-advertising planning scheme-plan book," if one of the tag for "television advertisement", so that the search engines will give it the key word display right: TV advertising planning scheme, television planning scheme, TV advertising planning book. Therefore, the long tail of digging will need to certain innovation.
七、项目企图与办理才能(Project planning and management ability)
网站SEO自己就是一个项目，以是在做SEO之前就必需做好项目企图，包罗对本钱效益的阐明，风险的正确评价、SEO结果预估等。在SEO计划一步步的实行的时候，你就需求对扫数项目有个很好的办理，包罗链接办理、枢纽字办理、mate办理、工夫办理等。
Website SEO itself is a project, so do SEO must be done well before the project planning, including the cost benefit analysis, risk assessment, SEO benefits the correct estimate, etc. In the implementation of the plan of SEO step by step, you will need to the whole project has a very good management, including links management, key management, mate management, time management, etc.
八、优良的前瞻认识(Good vision consciousness)
互联网是一个飞速成长的行业，不光是信息更新速率之快让你目不暇接，枢纽字的搜刮变动也是常常转变，以是我们SEOer需求有很好的前瞻认识，能够或许预估部分枢纽字在至多将来一周内的趋向。
The Internet is a rapid development of the industry, not only is the updated information fast let you ringing-off, keyword search change is also changed often, so we SEOer need to have very good vision consciousness, can estimate of the key words in the future trend of at least a week.
九、超高速的进修才能(Super fast learning ability)
做甚么都需求不休的进修，下面统统这么多才能与技术都是经由过程进修而来的，只需在尽能够短的工夫里学会新的学问与技术，才华与搜刮赛跑，才不至于在偕行中落后。
Do what all need to keep learning, above all so much capacity and skills you learn it through, only in the shortest possible time to learn new knowledge and skills, ability and search race, will not fall behind in the trade.
十、超强的忍耐力与勇气(Super endurance and courage)
搜刮引擎优化，免不了会被搜刮引擎牵着鼻子走，有能够你对网站做了一个月的优化，排名不只没提拔，相反发展了好几页。以是我们需求能够或许禁受攻击，有充足的忍耐力与勇气，需求有愈战愈勇的品德。优良的SEO职员是经由光阴的考验而来的。
Search engine optimization, will inevitably be search engine to the nose, likely to web site do you a month of optimization, the ranking not only not to ascend, instead took several pages. So we need to be able to a beating, have enough patience and courage, need to have the quality of the brave the war. Excellent SEO personnel is the passes years earned.
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